All use cases
- Lead routing →
Lead routing workflows you build in Default or call from your own code through the API.
- Meeting scheduling →
Branded calendars, queues, and workflows for every customer-facing team.
- SDR to AE handoff →
A routing workflow picks the AE, and the meeting records the SDR who booked it.
- CRM hygiene →
Keep your CRM clean with a data layer that merges your go-to-market systems into trusted records.
- Data enrichment →
Enrich your total addressable market and sync trusted data back to your go-to-market stack.
- Inbound automation →
Default books demos on your website, with enrichment and routing before the calendar opens.
- Outbound automation →
Build workflows for every outbound play, with reps in the loop.
- Default MCP →
Programmatic access to critical workflows, comprehensive enrichment, and all of your GTM data.
Lead routing by tool
- Salesforce lead routing →
Route every Salesforce lead and book the meeting.
- Salesforce lead to account matching →
Match each new lead to its Salesforce account by domain.
- Salesforce round robin →
Take turns across a team with weights and paused reps.
- Salesforce lead assignment rules →
Keep every routing rule in 1 ruleset.
- Salesforce lead conversion →
Convert new leads into the accounts they belong to.
- Salesforce web-to-lead →
Turn website form fills into routed Salesforce leads.
- HubSpot lead routing →
Send each HubSpot lead to the right owner.
- HubSpot round robin →
Rotate HubSpot leads and meetings through 1 queue.
- HubSpot Salesforce integration →
Route leads across both CRMs from 1 workflow.
- Marketo Salesforce integration →
Route Marketo form fills to the right Salesforce rep.
- Salesforce Slack integration →
Tell the routed rep in Slack as soon as a lead lands.
Meeting scheduling by tool
- HubSpot meeting scheduler →
Book meetings straight from your HubSpot forms.
- Salesforce meeting scheduler →
Book meetings with the account owner or the next rep.
- Zoom Salesforce integration →
Add a Zoom link to every booked meeting.
- Salesforce Microsoft Teams integration →
Add a Teams link to every booked meeting.
Data enrichment by tool
- HubSpot data enrichment →
Enrich HubSpot contacts while the visitor fills in the form.
- Salesforce data enrichment →
Enrich Salesforce records from 4 providers.
- Apollo data enrichment →
Run Apollo in your waterfall with no Apollo account.
- Clearbit data enrichment →
Run Clearbit in your waterfall with no Clearbit account.
The marketing engine behind the best teams
One platform to manage workflows, enrich records, route leads, and schedule meetings.