What is waterfall enrichment in Apollo?

In Default, Apollo is 1 provider in your own waterfall: it sits anywhere in the order, costs 1 credit only when it returns data, and can enrich a person from a LinkedIn URL alone. Apollo's own waterfall checks Apollo first, then connected third-party sources, for emails and phone numbers.

Does Apollo integrate with HubSpot and Salesforce?

Default puts Apollo data into HubSpot and Salesforce from a workflow: Enrich Data looks the person or company up in Apollo, and Update Record writes the fields to the contact, lead, or account. Apollo also has its own native integrations with both CRMs.

Do I need an Apollo account to use Apollo data in Default?

Default supplies Apollo enrichment through its Apollo.io (Enrichment) card and bills lookups in credits, so you need no Apollo account or API key for it. Only the Apollo.io (Sequencing) card, which adds people to Apollo sequences, connects with your own Apollo API key.

More than Apollo data enrichment

Put Apollo data intoHubSpot and Salesforce

Default runs Apollo in a waterfall with 3 other providers, with no Apollo account or API key.

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Provider table showing Apollo, Clearbit, People Data Labs, and Wiza included with no contract or API key

Included in Default

Default holds the Apollo account and bills lookups in credits, so there is no Apollo key to manage.

Enrichment order with People Data Labs, Wiza, and Clearbit first and Apollo in position 4

Apollo in a waterfall

Apollo results merge field by field with Clearbit, People Data Labs, and Wiza.

Update Record writing Apollo data to Salesforce lead and contact fields and HubSpot contact properties

Straight to your CRM

Enriched values write to HubSpot properties or Salesforce fields in the same workflow.

Apollo sequences

Enroll routed leads in an Apollo sequence from the assigned rep's mailbox, using your own Apollo API key.

Apollo runs inside your waterfall

Put Apollo anywhere in the provider order, and its results merge field by field with Clearbit, People Data Labs, and Wiza. Apollo can also enrich a person from a LinkedIn URL alone.

Waterfall editor with Apollo among 4 providers and the merged fields each one supplied

Waterfalls docs

Waterfalls

Apollo costs 1 credit per lookup that returns data, and nothing when it finds no match.

Waterfalls docs

Provider order

Drag Apollo above or below the other providers, and the higher one wins each field.

Results go straight toHubSpot or Salesforce

Enrich Data runs on form fills and new records, and Update Record writes the fields to your CRM.

Form fill or new CRM record enriched with Apollo in the waterfall, then written to a HubSpot contact and a Salesforce lead

Enrichment nodes docs

Enrichment nodes

Pick Apollo on its own or a waterfall that includes it, in any workflow.

Backfill docs

Backfill

Fill empty fields on existing HubSpot and Salesforce records with Apollo data.

Leads who don't book go intoan Apollo sequence

On the Not booked branch, Add to Apollo Sequence enrolls the person from the assigned rep's mailbox. Sequencing connects with your own Apollo API key, separate from enrichment.

Display Scheduler Not booked branch leading to an Add to Apollo Sequence step

Sequencing docs

Sequencing

Pick the sequence, the sending mailbox, and the contact's email, and Apollo finds or creates the contact.

Unbooked leads docs

Follow up on unbooked leads

Alert the owner in Slack, create a task, or start a sequence when nobody books.

FAQ

Questions about Apollo data enrichment

In Default, Apollo is 1 provider in your own waterfall: it sits anywhere in the order, costs 1 credit only when it returns data, and can enrich a person from a LinkedIn URL alone. Apollo's own waterfall checks Apollo first, then connected third-party sources, for emails and phone numbers.
Default puts Apollo data into HubSpot and Salesforce from a workflow: Enrich Data looks the person or company up in Apollo, and Update Record writes the fields to the contact, lead, or account. Apollo also has its own native integrations with both CRMs.
Default supplies Apollo enrichment through its Apollo.io (Enrichment) card and bills lookups in credits, so you need no Apollo account or API key for it. Only the Apollo.io (Sequencing) card, which adds people to Apollo sequences, connects with your own Apollo API key.