Enrichment
Every lead is enriched as they visit your site, so routing has full context.
Inbound automationfor scaling teams
Default helps you book demos on your website with routing, scheduling, and enrichment.
Qualification
Score every inbound lead against your ICP before a rep ever sees it.
Routing
Reps receive leads across territories and segments based on enrichment data, website intent, and CRM contents.
Scheduling
Custom branded schedulers pop up to connect prospects with reps in seconds.
Extensibility
Default MCP
Control your entire inbound stack from the terminal.
Book inbound meetings with confidence
Everything to qualify, enrich, route, and schedule your highest intent source of pipeline.
Enrichment waterfalls
Build enrichment waterfalls directly into workflows.
Lead routing
Granular lead routing, centrally managed.
Instant scheduling
Show rep calendars within seconds of submission.
Built for every stage of growth
Default workflows are designed to grow with your team, from seed stage to enterprise.
Go-to-market fundamentals
Stand up GTM workflows with zero hassle.
MCP access
Run Default headless in high-velocity environments.
Pay-as-you-grow
Modular platform billing for any team shape.
Capture leads from every form on your site
Launch Default workflows off any form submission.
Demo requests
Form submission workflow to enrich, qualify, route, and schedule inbound leads.
Webinar & events
Qualify webinar leads, send automated followups, and push prospects to your CRM.
Content downloads
Enrich and route content download leads across reps and systems of record.
Route leadswith full context
Route leads across territories and segments based on enrichment data, website intent, and CRM contents.
CRM-based routing
Route leads based on data in your CRM.
Enrichment-based routing
Route leads based on enrichment data.
Website intent routing
Route leads based on their behavior on your site.
Follow-up with unconverted leads
Automated follow-up messaging from the right rep assigned to each lead.
Sequencing triggers
Send follow-up sequences to leads based on their scheduling outcomes.
Automated assignment
Assign every lead if they don’t book a meeting and alert the right rep instantly.
“It’s the control layer we’re using to run GTM from the same brain.”
Matt McGonegleDirector of GTM Operations @ Cortex
More use cases
Other motions teams run on Default
Outbound Automation
Prospect, enrich, and sequence on first-party signals.
Lead Routing
Route leads across territories and segments, with logs.
Modern foundations for go-to-market
One platform to manage workflows, enrich records, route leads, and schedule meetings.