Rules of Engagement
Send each record to the right queue or owner based on CRM and enrichment data.
Comparison
Default vs HubSpot
Default routes and books leads across your CRM and the rest of your stack, while HubSpot stays a legacy marketing suite.
See how the 2 tools compare
Default
HubSpot
Best for
- You need weighted or territory routing in HubSpot.
- Out-of-office reps should drop out automatically.
- The routed rep's calendar should open on the form.
- You also run Salesforce.
- Your reps already hold Sales Hub Professional seats.
- Volume is low and equal turns are enough.
Rotate record to owner
Queues with weights, out-of-office skips, and calibration
Professional and up, every rep a paid seat, equal turns only
Meetings
Round robin by policy, with the CRM owner first
Round robin to whoever has gone longest without a meeting, weighted Meeting Rotations on Professional
Form to meeting
Calendar on the form on every plan
Redirect to a scheduling page on Enterprise
Matching
Domain matching with tiebreakers
Exact email domain
CRMs
HubSpot and Salesforce, together
HubSpot only
“The jump in open pipeline was so large that our team thought the number was fake. But it was real and it started right after we launched Default.”
Nick LaffertyGrowth Marketing @ Profound
HubSpot costs less and covers less
Rotating records in HubSpot needs a Sales Hub Professional seat for every rep in the rotation, and every rep gets equal turns.
Default
HubSpot and add-ons
Rotation for contacts, companies, and deals
Weighted queues with out-of-office skipsIncluded
Sales Hub Professional$10,800
Enrichment data
4-provider waterfall, 24,000 creditsIncluded
Breeze IntelligenceIncluded
Phantom costs
Weighted routing for records
Weighted queues and territory rulesIncluded
Equal turns only
Routing in Salesforce
Salesforce leads, contacts, accountsIncluded
Routing workflow tool$2,400
Per year for 10 reps
1 platform$17,400
2 contracts$13,200
Build routing logic on an easy-to-use canvas
Use Default's drag-and-drop builder to design routing logic that goes beyond HubSpot's basic rules.
Routing queues
Group reps into queues, and let each queue's policy pick who gets the lead.
Rule fallbacks
Set a backup queue or user for when a rule's first choice can't take the lead.
Routing logs
See the path each lead took through a routing workflow and why each step succeeded or failed.
Give prospects a branded scheduling experience
Brand every booking page with your colors, fonts, and logo, and style meeting emails to match.
Branded booking pages
Theme every public booking page with your colors, fonts, and logo.
Calendar after form submit
Show a branded calendar right after a visitor submits a form, without leaving the page.
Confirmation and reminder emails
Style meeting emails with your logo, colors, and header layout.
Booking form questions
Choose the questions each guest answers before a meeting is confirmed.
Build powerful workflows on real-time CRM data
Leverage Default's integrations and native enrichment to customize your workflow logic to your team's liking.
Workflow triggers
Start workflows from forms, API calls, webhooks, meeting changes, website intent, or CRM records.
Run logs
See what triggered each run, the path it took, and why any step failed.
Branching logic
Split a workflow on conditions or percentages, or pause it for a set time.
Slack and email alerts
Message your team in Slack or by email from any step in a workflow.
What our customers say
The world’s best revenue leaders are building their orgs on Default
Default has been a really core pillar in our go-to-market tech stack - we have one tool to do it all.”
Mack CarusoDirector of Revenue Operations, Bland AIIt’s night and day compared to before. Thanks to Default, our revenue system just works, and the team trusts it.”
Korey BeaverMarketing Operations, People Data LabsBecause we moved to Default, we were able to bring more structure to how we think about go-to-market.”
Sarah MaddenHead of Revenue Operations, FERMÀTThe jump in open pipeline was so large that our team thought the number was fake. But it was real and it started right after we launched Default.”
Nick LaffertyGrowth Marketing, ProfoundThe experience has been awesome because when we want to change routing or assignment, we just can do it all through Default super easily.”
Austin HugesCEO, UnifyMy favorite part about Default is having everything in one place. It makes building better routing easier and is 10x more intuitive.”
Liza DukhovaRevOps Manager, Rootly
FAQ
Questions about Default vs HubSpot
Default routes HubSpot contacts, companies, and deals through weighted queues with out-of-office checks, and opens the routed rep's calendar on the form. HubSpot rotates records with equal turns on Professional seats and routes form fills to a scheduling page on Enterprise.
Default's Growth plan is $12,000 a year plus $540 a year for each Routing + Scheduling seat, on top of the HubSpot plan you already have. In HubSpot, rotating records to owners needs a Sales Hub Professional seat at $90 a month for every rep in the rotation.
Yes, for routed meetings: Default's calendar on the form books with the right owner, and its booking links cover round robin. Teams usually keep HubSpot as the CRM and its forms, and swap in Default's routing and scheduler.
Yes. Default reads and writes HubSpot contacts, companies, and deals, captures HubSpot forms, and can route Salesforce records in the same workflows if you run both CRMs.
The marketing engine behind the best teams
One platform to manage workflows, enrich records, route leads, and schedule meetings.