CRM updates
Trigger enrichment when a CRM record is created or updated.
More than a data enrichment software
Enrichment infrastructurefor durable growth
Enrich your total addressable market and sync trusted data back to your go-to-market stack.
Account Signal
Company visits a tracked page
The workflow starts when Default identifies a company visiting your pricing page.
Enrich Data
Waterfall coverage and validation
Waterfalls fill company fields from several providers, and IP validation checks the visitor's IP address for VPN use.
Deep Research
Custom data points with deep research
Ask a web research agent for data no provider has, and get it back as typed fields.
Send Slack Message
Automated alerts in Slack
Each run posts the enriched and researched account to a Slack channel, with no manual step.
Get Workflow Logs
Workflow logs over MCP
Read any workflow run's diagnostics and node visits from your terminal.
Event-driven enrichment
Build workflows that start enrichment and deep research from signals in your go-to-market systems.
Website visitors
Enrich website visitors in real time once Default identifies them.
Webhooks
Enrich any webhook event across your stack.
Enrich from workflows, tables, and AI agents
Default supplies the enrichment providers and the tools to run them.
Automated runs
Build workflows that repeat the same enrichment on every record they receive.
Batch enrichment
Sync each system of record to a table and enrich its rows in bulk.
MCP extensibility
Give agents data and tools to take action across your entire stack.
Resolve recordsbefore running enrichment
Sync and merge records from your go-to-market tools, then enrich the fields that are still empty.
Cross-system sync
Merge records from your connected systems into a single view.
Per-field waterfall enrichment
In a workflow, each field takes its value from the highest-ranked provider that returned one.
Source provenance
See where data came from and what changed.
“It’s the control layer we’re using to run GTM from the same brain.”
Matt McGonegleDirector of GTM Operations @ Cortex
Data enrichment by tool
- HubSpot data enrichment →
Enrich HubSpot contacts while the visitor fills in the form.
- Salesforce data enrichment →
Enrich Salesforce records from 4 providers.
- Apollo data enrichment →
Run Apollo in your waterfall with no Apollo account.
- Clearbit data enrichment →
Run Clearbit in your waterfall with no Clearbit account.
More use cases
Other motions teams run on Default
CRM Hygiene
Match, merge, and backfill records with full audit logs.
Outbound Automation
Prospect, enrich, and sequence on first-party signals.
The marketing engine behind the best teams
One platform to manage workflows, enrich records, route leads, and schedule meetings.