
Record reconciliation
Merge duplicate records with audit trails of where the data came from.
Keep your CRM data clean with a data layer that merges your GTM systems into clean, trusted records.

Merge duplicate records with audit trails of where the data came from.

Enrich gaps in your CRM with integrated waterfalls for every field.

Build automated processes for passive CRM housekeeping.

Run, govern, and audit record cleanup from your terminal.
Build scheduled workflows in your CLI to fuzzy match accounts, merge duplicates, and enrich records with first and third-party data.

Continuously scan your CRM for duplicates, missing fields, and outdated records.
Identify duplicate records even when names, domains, or fields do not match exactly.
Route each field through the best available data providers for trusted results.
Build scheduled workflows and custom triggers to backfill your systems of record, with a robust notification system.

Record updates, marketing triggers, and webhooks.
Enrich missing data every day, week, or month.
Instant feedback if workflows encounter issues.
Audit your enrichment use across workflows with insights, detailed run logs, and field provenance.

Detailed insight into how enrichment flows through your systems of record.
Central management of data waterfalls for each use case.
Always know which vendor provides the data for each field.
“It’s the control layer we’re using to run GTM from the same brain.”

A unified data layer for every go-to-market agent

Every tool agents need to run your go-to-market.
Default unifies your revenue data, gives agents the tools to act on it, and deploys an orchestrator that coordinates work across your entire go-to-market.