CRM hygienefor scaling teams

Keep your CRM data clean with a data layer that merges your GTM systems into clean, trusted records.

WorkOS
Air
Hebbia
Cortex
Dust
Decagon
Owner
Airbyte
Listen Labs
Profound
Wispr Flow
fal ai
Perplexity
Rillet
Contact records merging into a single trusted record

Record reconciliation

Merge duplicate records with audit trails of where the data came from.

Company logo tiles surrounding a central data mark

Data enrichment

Enrich gaps in your CRM with integrated waterfalls for every field.

Scheduled trigger workflow connected to a CRM scan node

Scheduled workflows

Build automated processes for passive CRM housekeeping.

Terminal listing available CDM record tools

MCP Access

Run, govern, and audit record cleanup from your terminal.

Manage cleanupfrom your terminal

Build scheduled workflows in your CLI to fuzzy match accounts, merge duplicates, and enrich records with first and third-party data.

CRM app with an agent terminal running a scheduled cleanup workflow

Audit on autopilot

Continuously scan your CRM for duplicates, missing fields, and outdated records.

Fuzzy matching

Identify duplicate records even when names, domains, or fields do not match exactly.

Per-field waterfalls

Route each field through the best available data providers for trusted results.

Reliable workflowsfor critical enrichment

Build scheduled workflows and custom triggers to backfill your systems of record, with a robust notification system.

Workflow builder canvas branching from an enrichment trigger to a fail notification

Workflow triggers

Record updates, marketing triggers, and webhooks.

Scheduled runs

Enrich missing data every day, week, or month.

Error notifications

Instant feedback if workflows encounter issues.

CRM cleanup with governance built-in

Audit your enrichment use across workflows with insights, detailed run logs, and field provenance.

Run log timeline for a waterfall enrichment workflow

Audit logs

Detailed insight into how enrichment flows through your systems of record.

Designated waterfalls

Central management of data waterfalls for each use case.

Field provenance

Always know which vendor provides the data for each field.

It’s the control layer we’re using to run GTM from the same brain.
Matt McGonegleDirector of GTM Operations @ Cortex
Agent infrastructure

The infrastructure underneath the agent

Unified go-to-market data layer

Data

A unified data layer for every go-to-market agent

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Default's go-to-market tool suite

Tools

Every tool agents need to run your go-to-market.

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Agent infrastructure for go-to-market

Default unifies your revenue data, gives agents the tools to act on it, and deploys an orchestrator that coordinates work across your entire go-to-market.