Route leads based on rep performance and bandwidth
Use pipeline attainment, win-rates, and meeting distribution to take a quantitative approach to lead routing.
More than Revenue Operations Software
Route leads and accounts fairly and accurately
Define and build your routing logic in a single, easy-to-manage workflow builder.
Routing logic
Assign leads, contacts, and accounts to the right rep, every single time
Easy-to-build, easy-to-adjust, and easy-to-troubleshoot lead routing.
Build complex routing logic on an easy-to-use canvas
Lead routing isn’t simple. Create routing that matches your GTM motion with AI and a custom formula builder.
Route leads based on dynamic round-robin queues
Track lead distribution, auto-calibrate assignments, and adjust priority with dynamic queues and routing logs.
Route leads by segment, territory, or enrichment
Simplify revenue operations and reuse routing logic for your entire go-to-market team.
Routing workflows
Routing workflows used by modern go-to-market teams
Consolidate your routing workflows and logic into one system.
Build routing that fits your business today and tomorrow
Automate lead routing with easy to build and manage workflow builder.
Trigger workflows from any endpoint in your tech stack
Build and orchestrate routing workflows that trigger from webhooks.
Trigger automated routing from new or updated CRM records
Route from any CRM record adjustment, creation, or signal.
Enforce rules of engagement with automated SLAs
Track CRM activity to make sure leads are engaged with on time.
Routing reporting
Get control and visibility into every lead’s journey
Track routed leads, meetings status and quote attainment in one platform.
Agent infrastructure for go-to-market
Default unifies your revenue data, gives agents the tools to act on it, and deploys an orchestrator that coordinates work across your entire go-to-market.