“It’s the control layer we’re using to run GTM from the same brain.”
Matt McGonegleDirector of GTM Operations, Cortex
Build demand engines for revenue growth
Deployed GTM engineers and infrastructure across your entire revenue engine, from inbound to closed-won.
QualifiedNot qualifiedRequest a DemoSubmittedup to 4 credits
TriggeringTriggered
Trigger
New Form Submission
Inbound Demo Form
EnrichingCompleted
Enrich Dataup to 4 credits
Primary Waterfall
QualifyingCompleted
Qualification Agent
14 Conditions
AssigningCompleted
Round-Robin
Skips out of office
OpeningBooked
Display Scheduler
Inbound demo
AddingCompleted
Add to Sequence
Nurture
Inbound Demo Form
acme.com/demo
Work emailjane@company.commaya@northwindlabs.com
NameSelect oneMaya Lin
CompanySelect oneNorthwind Labs
Enrich Data
Primary Waterfall
ClearbitApolloPeople Data Labs
Maya Linmaya@northwindlabs.com
Job titleVP of MarketingCompanyNorthwind LabsCompany size500–1,000 employeesIndustrySoftware
Qualification Agent
14 Conditions
Company size200 or moreIndustryIn target listJob titleRevenue or marketing leadCountryIn territory
Qualified14 of 14 conditions met
Round-Robin
Queue: Inbound – US
Nico FerreyraNext in turnAssignedSarah KimOut of officeDavid ChenLast assigned
Sarah Kim is skipped until she's back
Acme
Nico FerreyraHost
Inbound demo
Thirty minutes with the owner this submission just routed to.
30 minsZoomNew York • GMT-4
November2026
SUNMONTUEWEDTHUFRISAT
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Select a time
AM
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LiveInbound workflow
Run complete
Built for your next stage
Automate everything.
From inbound to closed-won.
Default books demos on your website, with enrichment and routing before the calendar opens.
New Form Submission
Form submission
The workflow starts the moment a visitor submits your demo form.
Enrich Data
Enrichment
Each demo request runs through a waterfall of providers, so routing can use company size and job title.
Qualification Agent
Qualification
Score every inbound lead against your ideal customer profile (ICP) before a rep sees it.
Round-Robin
Round robin routing
Each qualified lead goes to the next rep in its territory's queue.
Display Scheduler
Scheduling
A scheduler with your branding opens the assigned rep's calendar within seconds.
“It’s night and day compared to before. Thanks to Default, our revenue system just works, and the team trusts it.”
Korey BeaverMarketing Operations, People Data Labs
“My favorite part about Default is having everything in one place. It makes building better routing easier and is 10x more intuitive.”
Liza DukhovaRevOps Manager, Rootly
“The jump in open pipeline was so large that our team thought the number was fake. But it was real and it started right after we launched Default.”
Nick LaffertyGrowth Marketing, Profound
The marketing engine behind the best teams
One platform to manage workflows, enrich records, route leads, and schedule meetings.