More than lead qualification software
Modern lead qualification for fast-growing teams
Build lead qualification logic based on real-time enrichment, CRM data, form questions, or custom events.
Trusted by industry’s fastest-growing GTM teams
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You have better things to do than GTM busy work
Eliminate manual tasks such as lead qualification, routing, assignment with most powerful workflow builder.
Qualify & route inbound leads
Streamline marketing operations while cutting cost on multiple tools to manage inbound tech stack.
Qualify & route based on enrichment
Increase speed-to-lead and website conversions with Default routing & scheduling.
Route by owner, territory, or segment
Easy to set up routing logic with matching, updating, enriching, and creation of any CRM records.
Automate workflows that are killing your MQLs
See your new favorite inbound platform in action.
KEY FEATURES
Consolidate qualification logic
Say hello to your new favorite go-to-market platform. Turn your website into your go-to-market heat map.
Route leads by owner
Route leads, contacts, or accounts by owner. Seamlessly assign any object to a new owner.
Match to any CRM object
Lead-to-account matching. Set prioritization rules if duplicates are found to keep your CRM data clean.
Seamless lead segmentation
Route by ownership, segment, territory, or company size from your CRM data or Default's enrichment.
Route leads off of enrichment
Meeting books? New lead? Broken inbound flow? View all logs in Default or in Slack.
Route by territory or segment
Automate no-shows and abandoned flows and put leads into SalesLoft, Outreach or Apollo.io sequences.
Works with any CRM object
Enrich leads in real-time before they enter your CRM. For free.
Integrates with your entire stack
Seamlessly connect with most of your existing tools. Default offers prebuilt integrations with modern revenue acceleration platforms.
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