Route signups based on real-time waterfall enrichment
Increase conversion rates by enriching signups in real time and routing them to sales reps.
More than Product-Led Sales Software
Route product signups to right account owners
Capture more pipeline by alerting reps when target accounts sign up for a free trial or complete a key product action.
Routing logic
Turn qualified signups into owned accounts
Act on product, enrichment, or sales data to generate more pipeline on autopilot.
Build complex routing logic on an easy-to-use canvas
Lead routing isn’t simple. Create routing that matches your GTM motion with AI and a custom formula builder.
Route signups based on dynamic round-robin queues
Track lead distribution, auto-calibrate assignments, and adjust priority with dynamic queues and routing logs.
Route signups by segment, territory, or ownership
Cross-reference data from Salesforce, HubSpot, and other CRMs to route free signups to appropriate reps.
Data workflows
Consolidate product-led and sales-led motions within one workflow
Consolidate your routing workflows and logic into one system.
Trigger workflows from any endpoint in your product
Build and orchestrate routing workflows that trigger from webhooks.
Sync product data into your entire GTM tech stack
Send product activity to Salesforce, HubSpot, or any other data platform without relying on data warehouses.
Analyze routing insights & PQL conversion rates
Track and audit every prospect's journey in a single log.
Enforce rules of engagement with automated SLAs
Track product activity to make sure qualified signups are engaged with on time.
Agent infrastructure for go-to-market
Default unifies your revenue data, gives agents the tools to act on it, and deploys an orchestrator that coordinates work across your entire go-to-market.