Revenue Operations: How It Works, Benefits & Case studies

Discover how Revenue Operations (RevOps) works, its key benefits, and real-world case studies to help you align teams and accelerate growth in 2025.

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Stan Rymkiewicz
Head of Growth

Key Takeaways

Key takeaways:

  • RevOps unifies sales, marketing, and success around shared data, goals, and processes — driving faster, more predictable revenue.
  • The four pillars of RevOps (people, process, data, and technology) must be aligned for long-term impact.
  • Choosing the right framework — Agile, ABX, PLG, or Waterfall — depends on your GTM model and growth stage.
  • A strong RevOps team blends technical, strategic, and collaborative skills to drive change across functions.
  • Real teams using Default have cut speed-to-lead, recovered lost pipeline, and scaled GTM efforts with less lift.

By next year, 75% of companies will have a revenue operations (RevOps) function (Gartner). And for good reason, since organizations implementing RevOps outpace those who don’t: 

  • 300% faster revenue growth (Forrester)
  • 100-200% higher marketing ROI & 30% reduction in GTM expenses (Boston Consulting Group
  • 59% improvement in win rates and 53% increase in net-dollar retention (HubSpot)
  • By improving speed-to-lead, RevOps helps organizations increase lead response times by as high as 100X

If you’re ready to leverage revenue operations to accelerate revenue and achieve hyper-growth this year, this comprehensive guide tells you all you need to know.  

What is RevOps & Why Do You Need It? 

Revenue operations (RevOps) is an operating model that aligns the whole revenue org — marketing, sales, & success — around three principles: 

  • End-to-end customer lifecycle management
  • Cross-functional integration across marketing, sales, and success
  • Observable systems and processes

RevOps accomplishes this through four “pillars”: people, process, data, & technology. 

RevOps vs Sales Ops vs Marketing Ops

While RevOps, Sales Ops, and Marketing Ops often work toward similar goals, they serve different functions. Sales Ops and Marketing Ops focus on optimizing their individual domains; RevOps unifies these efforts into a single, cohesive strategy across the entire revenue engine.

Function Focus area Primary objective
Sales Ops Sales team enablement & performance Improve rep efficiency, forecasting, and pipeline visibility
Marketing Ops Campaign execution & lead gen Streamline campaign management and reporting
RevOps End-to-end revenue lifecycle Align GTM teams, processes, and data for full-funnel efficiency

The 4 Pillars of a Successful Revenue Ops Strategy

Pillar #1: Hiring for growth

Revenue operations success requires people with appropriate hard skills—marketing, sales, finance, data analytics—plus the ability to integrate and collaborate cross-functionally. Depending on your growth stage, you may have individual people dedicated to RevOps, or distribute these functions across existing GTM personnel. 

Which roles are mission critical for RevOps success? See our full list here. 

Pillar #2: Aligning the customer journey

End-to-end, cross-functional management can’t happen accidentally. Revenue operations requires documented, repeatable processes that validate everyone’s contribution to revenue growth. What’s more, documented processes build trust and accountability among traditionally siloed teams. 

Pillar #3: Building a single source of truth

Cross-functionality requires a single source of truth for strategic planning, forecasting, and internal performance management. This only comes from strategic, governed data. 

Pillar #4: Powering the revenue engine

Automation is essential to monitor and engage customers across the buying journey in a personalized, seamless way. RevOps requires robust, unified tech stacks to monitor engagement, surface relevant insights, and enable real-time action. 

Investing in a specialized revenue operation software, for example, can ensure these capabilities are seamlessly integrated, enhancing the precision and impact of your RevOps efforts.

Why Do Hyper-growth Organizations Need Revenue Operations? 

RevOps is the only operating model that enables fast-growing organizations to scale without losing control of their operations. Here are four reasons why. 

Cross-functional alignment

By aligning your GTM functions around a single source of truth, RevOps can significantly reduce resource waste. For example, many marketing leads go uncontacted because Sales don’t know they exist. When RevOps integrates these functions, you can avoid similar wasteful mistakes.

Data integration, analysis, & KPI-setting

Integrated, cross-functional performance data can help align teams in real time, while also showing the downstream revenue impact of all activities. This helps justify revenue investments, and often can surface issues before they balloon into larger, more expensive problems. 

Process optimization

Revenue operations teams support dynamic GTM processes, using data and technology to surface and act on insights that prevent ossification. The more your processes are aligned with reality, the more likely your team will consistently follow them. 

Integrated technology use

Using the same tech stack can help prevent siloing, but often teams use technology differently and get in each other’s way. Revenue operations can manage tech use to ensure alignment and avoid duplicated efforts. 

RevOps frameworks: Which strategy fits you

The right framework depends on your product, team structure, growth stage, and customer journey. Below, we break down four of the most popular RevOps frameworks—each with distinct strengths and trade-offs—so you can decide which one best supports your revenue engine.

Waterfall framework 

The waterfall revenue operations framework uses a sequential and linear approach to pass leads through predefined stages or “waterfalls.” It’s relatively simple to manage, but often fails to take into account the complexities of modern B2B buying

Here are the major components of the waterfall framework: 

  • Marketing & SDR-driven lead sourcing. Under the waterfall framework, leads typically begin their journey during their first touch with Marketing or an SDR. This results in a straightforward, if not overly simple, approach to measuring how and where leads enter an active buying journey. 
  • Lead qualification & one-time sales handoff. Leads are typically qualified once and immediately handed off to Sales. This is often based on whether they meet mql vs sql criteria. After this handoff, Marketing rarely continues nurturing them unless the deal fails and they’re reassigned.
  • Linear sales pipeline. Once a lead enters the sales pipeline, there are few robust ways to track double-backs or re-engagements without re-entering the prospect as a new opportunity. 

The waterfall RevOps framework is easy for early-stage companies, as it’s a straightforward process with defined handoff points. Unfortunately, it doesn’t take into account the non-linear, complex nature of modern customer journeys, and can often create silos across GTM functions. 

Agile framework

The Agile revenue operations framework accounts for the complex, non-linear nature of modern customer journeys, emphasizing flexibility, collaboration, and continuous improvement. Its distinctive characteristics include: 

  • Cross-functionality. Instead of distinct handoffs, all functions collaborate and share accountability across the journey. 
  • Unified performance metrics. While each function is accountable for their own metrics, many RevOps KPIs are shared among the team. 
  • Iterative planning & execution. Agile RevOps teams continually capture feedback from customers, stakeholders, and team members and adjust their processes accordingly. This enables speed adjustment to changing customer expectations and market dynamics. 

The Agile framework is helpful in accelerating revenue by driving flexibility and adaptability to changing customer realities. However, it’s a complex model that can be difficult to map, which often means bumping up against internal resistance.

Product-led Growth (Plg) Framework

Product-led growth (PLG) revenue operations is a SaaS-specific model that involves the following elements:

  • Product-centric strategy. GTM teams work hand-in-glove with product teams to drive users to the platform and leverage an exceptional user experience to keep them there. 
  • User experience. PLG emphasizes user interface (UI), feature adoption, in-app messaging, and similar methods to create a seamless user experience that drives upsells and revenue growth.
  • Data-driven iteration. Like Agile, PLG relies heavily on data analytics and user feedback to continuously iterate and improve the product. 

The PLG approach to RevOps has some advantages in terms of scalability, fast time-to-value, and real-time feedback from user engagement. However, it’s a technically complex model that can be susceptible to churn.

Account-Based Everything (ABX)

The Account-Based Everything (ABX) revenue operations framework unifies Account-Based Marketing (ABM) and Sales (ABS). This model works best when targeting high-value accounts with high LTVs or ACVs, and requires tight alignment to be successful. 

An ABX approach to RevOps involves the following aspects: 

  • Target accounts. The ABX model requires collaboration with Sales and other stakeholders to identify high-value accounts.
  • Personalized messaging & content. ABX creates personalized marketing messages for each target account, aligning with very specific pain points, often surfaced by Sales and Success and implemented by Marketing. 
  • Multi-channel engagement. ABX involves multi-channel—both online and offline—to engage accounts, requiring tight alignment in messaging and timing to maximize success.

The ABX framework can drive high ROI because of the degree of personalization among users. However, it can also be resource-heavy, tough to scale, and require longer sales cycles than the other three frameworks. 

How to choose the right RevOps framework

Still not sure which approach to take? Here are some quick tips to help guide your decision:

  • Choose Waterfall if you’re an early-stage company building foundational processes and need clear handoffs and linear accountability.
  • Choose Agile if your GTM teams already collaborate regularly and you need to adapt quickly to customer and market feedback.
  • Choose PLG if your product experience is central to acquisition and expansion, especially in SaaS or usage-based models.
  • Choose ABX if you’re targeting high-value, complex accounts with longer sales cycles and personalized outreach is key.

Pro tip: Many mature RevOps teams blend these frameworks. For example, a PLG company might apply ABX tactics to enterprise deals, or run Agile planning while keeping a Waterfall handoff structure in place.

Building Your Revops Dream Team: Roles to Hire

Once you choose your RevOps strategy, it’s time to start building out your four pillars. Let’s take a deep dive into the first: people. Here are the types of employees you’ll need to hire, and which skills you need for those hires to be successful. 

Chief Revenue Officer

Strategic thinking is critical to RevOps success, so having a CRO who can engage in high-level, long-term thinking is important. Regardless of your growth stage, having a mix of short-, mid-, and long-term goals—and, more importantly, how they reinforce each other—will foster alignment and maximize your odds of success. 

Revenue Operations Manager

The Revenue Operations Manager is both a strategic and tactical role whose mandate is to keep the RevOps organization running smoothly. This project management function evaluates different requests and guides cross-functional teams along the path to full integration and alignment. 

Data Analyst & Engineer

Since RevOps rises and falls on data, you need someone with the knowledge, skills, and focus to govern, manage, analyze, and visualize your data. What’s more, you need someone who can contextualize and present data-powered insights to a non-technical audience to continually justify RevOps’s existence. 

Platform & Tech Stack Manager

Revenue operations involves orchestrating multiple tech platforms and tools. You need someone who knows which platforms you need and, more importantly, which ones you don’t. They’ll also invest in an orchestration layer to help align and standardize data from all your various platforms. 

How should your RevOps team report?

There’s no “one-size-fits-all” reporting structure for RevOps. But how you organize your team impacts collaboration, visibility, and decision-making. Here are three common models to consider:

  • CRO-led RevOps
    All RevOps functions report directly to the Chief Revenue Officer. This model promotes strong alignment across Marketing, Sales, and Success, and works best in mature organizations with a unified GTM strategy.

  • Dual reporting
    Functional specialists (like Marketing Ops or Sales Ops) report to both their departmental head and a centralized RevOps leader. This model allows for domain-specific focus while preserving cross-functional coordination.

  • Centralized RevOps function
    All RevOps roles sit in an independent RevOps team reporting to a VP or Head of Revenue Operations. This structure gives RevOps the autonomy to drive holistic revenue strategy across silos.

Pro tip: Early-stage teams often start with dual reporting to maintain flexibility, then shift to a centralized model as the RevOps function matures.

What skills does a RevOps team member need? 

So what do you look for when building out your revenue operations team? The best RevOps professionals sit at the intersection of strategy, systems, and communication. They blend analytical thinking with operational execution, and can navigate both technical tools and cross-functional dynamics.

Here are five skill sets to prioritize:

Process architecture with a strategic lens

Strong RevOps talent doesn’t just document workflows — they design systems that scale. Look for candidates who can map the customer journey end-to-end, identify friction points, and implement processes that drive efficiency across functions.

Data storytelling that drives action

Beyond crunching numbers, RevOps teams need to connect the dots. Seek out people who can surface patterns, tie metrics to revenue outcomes, and translate raw data into clear, compelling narratives for GTM leaders.

Hands-on CRM optimization and tooling fluency

Everyone on your RevOps team should be comfortable navigating your stack. While you’ll have a platform owner, all team members should understand how tools like the CRM, MAP, and CPQ systems work together — and know how to troubleshoot when something breaks.

Cross-functional collaboration and influence

RevOps lives at the intersection of Sales, Marketing, and Success. That means soft skills matter. Prioritize communicators who can break down silos, align teams around shared metrics, and build trust across departments.

Change leadership with a bias for iteration

In a RevOps environment, agility is everything. Top candidates embrace change, adapt quickly, and help others do the same — especially when data signals it’s time to shift course or rethink a process.

Mapping RevOps to the Customer Journey

While every RevOps organization will have its own unique processes, all of them will map somewhere along the customer journey. Let’s take a look at key RevOps functionality and where they generally fit. 

Awareness stage

During the awareness stage, prospects aren’t actively looking to buy. But that doesn’t mean they aren’t engaging with your brand. RevOps’s primary objective at this stage is to track as much activity as possible and identify the most impactful ways to educate prospects, build urgency, and increase brand equity. Common revenue operations processes in this stage include:

  • CRM management. The sooner you get a lead into the CRM, the more of their awareness-stage activity you can track. This enables Marketing and Sales to have more context when targeting these leads. 
  • Lead engagement tracking. Revenue operations teams should implement early-stage conversion offers to capture lead email addresses, then build more robust profiles through enrichment. 
  • Target account list building. RevOps teams also conduct comprehensive market research and analysis to compile target account lists, build out company and contact records in the CRM, and track key contact engagement.

Consideration stage

During the consideration stage, RevOps’s job is threefold: drive urgency, remove friction, and prevent lead drop off. Common processes include: 

  • Automated account assignment. Manual lead assignment is unwieldy at scale, so RevOps teams leverage automated systems to assign leads based on predefined criteria.
  • Marketing-sales alignment. Revenue operations teams also help to drive marketing-sales alignment. For example, they can build smart automations that halt lead-gen emails when a lead enters the Sales process, and resume when they leave it. 
  • Lead routing. When a lead downloads a white paper, registers for a webinar, or requests a demo, it’s critical for Sales to engage that high-intent lead as quickly as possible. Even a delay of five minutes can severely hinder your conversion rate

Conversion stage

No one wants inefficiencies to kill deals as they’re crossing the finish line. Nor do you want a good experience with Sales to turn into a poor experience with Success. RevOps can drive Closed-Won deals and reduce churn by implementing the following processes:

  • Contract management. Revenue operations teams can automate contract generation, delivery, and proactively manage the signing process. If concerns arise, RevOps can identify and resolve them quickly.
  • Onboarding & activation. Once a customer signs the contract, their engagement level is at its peak, so it’s important to onboard and engage them as quickly as possible. For example, automated routing to the appropriate CSM can accelerate product adoption and shorten the path to value.
  • Monitoring customer engagement. As soon as the customer is won, RevOps teams need to set up systems to monitor engagement. So when customers slow or drop off, CSMs can step in and identify the issue, reducing the likelihood of churn.

Expansion and advocacy

In addition to driving new business, revenue operations teams can help maximize the revenue from existing customers. These processes include the following: 

  • New vs. existing business routing. RevOps teams can build automated routing systems to differentiate among new and existing customers, ensuring connection with the right internal contact and giving that contact appropriate context. 
  • Measuring customer satisfaction. By automating and accelerating satisfaction surveys—especially by conducting them in real-time—the whole organization can ingest feedback and adjust their activities to better align with market expectations.
  • Automating upsell & cross-sell. RevOps can leverage data-driven insights to identify and automate upsell and cross-sell opportunities. For example, a contact visits a feature page for a feature not included in their current pricing tier. 

Your best marketing resources are your current customers. RevOps can help turn customers into advocates with the following processes: 

  • Automated referral requests. RevOps can send emails requesting a quick referral, to be triggered by high levels of engagement with the product—which, in turn, increases the odds of a positive response. 
  • Generating & routing testimonials. The same goes for generating testimonials—which are critical to boosting brand credibility.

Building the essential RevOps Stack

Building a revenue operations tech stack without a clear strategy can cause numerous problems. With over 11,000 GTM solutions out there, it’s far too easy to load yourself with more than you need—especially since most organizations only use 42% of their GTM software capabilities

Here are the seven most critical platforms you’ll need to automate and orchestrate your RevOps functionality and accelerate growth. 

Customer relationship management (CRM)

CRMs house customer data under one roof, serving as a single source of truth for all GTM functions. Core capabilities include contact management, lead tracking, marketing and sales automation, and performance monitoring.

Configure, Price, Quote (CPQ) 

Most B2B businesses have complex pricing, requiring CPQ software to automate quoting, invoicing, and ordering. CPQ often integrates directly with the CRM, enabling robust analysis of purchase data in both systems. 

Billing software

To avoid revenue leakage, there should be a seamless, automated path from CPQ to billing. B2B billing software should handle multiple pricing models and deliver robust reporting around each.

Revenue intelligence

Revenue intelligence platforms capture data from CRM, CPQ, billing, website analytics, social media platforms, marketing automation technology, call recordings, and more. Then they analyze these data to predict and forecast revenue growth, finding opportunities to close gaps and accelerate the process.

Lead capture, routing, & scheduling

Once leads start to come in, RevOps ensures they make it from Marketing to Sales and to accelerate action. This requires a system to convert high-intent leads and guide them along the path to purchase: optimized forms, lead scoring models & automated qualification, routing supported by enrichment data, scheduling and follow-up tools to prevent dropoff and attrition.

Sales enablement

After leads are handed off to sales, sales enablement technology supports your reps in closing deals. These tools include email trackers, templates, automated workflows & sequences, sentiment analysis, and more.

Analytics, reporting, and orchestration

With data and automation happening across multiple platforms, you need a way to centralize that data and orchestrate your automations to avoid errors, misfires, and revenue leakage. Here’s a look into how Default offers customizable revenue operations orchestration and support.

The metrics that matter in RevOps

Throughout this article, we’ve been talking about the importance of data in driving RevOps success. But exactly what kind of data do you need? Here’s a list of KPIs and metrics that every revenue operations team should start tracking today. 

Sales & revenue KPIs

Every RevOps team should start with a clear picture of sales and revenue: 

  • Monthly (MRR) and Annual Recurring Revenue (ARR) 
  • Weighted Pipeline Value 
  • Sales Velocity
  • Revenue Per Employee
  • Sales Quota Attainment
  • Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)

Forecasting KPIs

In addition to historical revenue metrics, it’s important to also look ahead to avoid potential problems before they happen:

  • Pipeline Predictability
  • Pipeline Coverage Ratio
  • Customer Acquisition Forecast
  • Churn Rate Forecast

Operational and process KPIs

Continually measuring and optimizing your processes can ensure individual and team efforts translate into business outcomes:

  • Lead to Customer Conversion Rate
  • Sales Cycle Length to Average Deal Size Ratio
  • Conversion Rates—visitor-to-lead, lead-to-opportunity, lead qualification, win rate, free trial conversion rate, renewal rate, etc.
  • Time Spent on Manual Tasks
  • Technology Utilization Rates

Marketing KPIs

Some marketing-specific metrics directly impact the revenue cycle and require active monitoring: 

  • Marketing-Sourced Revenue—either by first-touch, multi-touch, or last-touch attribution
  • Marketing-Influenced Revenue, which takes into account omnichannel customer touchpoints, double-backs, and complex decision-making units within organizations
  • Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) by Marketing Channel
  • Sales and Marketing SLA (Service Level Agreement) Compliance

Customer success KPIs

In the same vein, there are some customer success metrics that are relevant to the whole buying journey: 

  • Net Revenue Retention (NRR) — which is net recurring revenue minus revenue lost from churn or downgrades, plus revenue gained from cross-sells and upsells
  • Average Contract Value (ACV) Growth (monthly, quarterly, or annually)
  • Customer Satisfaction Score (CSAT)
  • Adoption Rates

Technology stack metrics

It’s also important for revenue operations teams to measure technology usage, performance, and any potential breakdowns that can hinder productivity and slow revenue: 

  • System performance (uptime, downtime, response time, integration efficiency, platform availability, error rates)
  • Data quality
  • Internal adoption rates

Why tracking all of this matters

Metrics are more than just numbers — they’re your early warning system, your performance scorecard, and your growth playbook. When tracked consistently and interpreted correctly, they reveal what’s working, what’s stalling, and where to invest next. For RevOps to be more than operational support, it must become the intelligence layer that powers smart, confident decisions across your revenue team.

How to Track the ROI of Revenue Operations

Once you’ve built out your four revenue operations pillars, you and your stakeholders will quickly want to know whether you’re getting a positive return on your RevOps investments. This can be challenging. Data volume can obscure relevant insights, making it challenging to link data to outcomes. 

Although a decade-old, Daniel Weisburg’s article for Google titled From data to insights: The blueprint for your business presents a still-relevant four-fold model for using data to demonstrate ROI. Let’s walk through this model and show how it’s relevant to RevOps. 

Context: align goals with stakeholders

Before you identify the KPIs that will best indicate the ROI of revenue operations, you need to define the business goals you hope to achieve, and stakeholder expectations that can color their reception of that data.

Need: Correlate high-impact metrics 

RevOps allows you to track both leading and lagging indicators of revenue that are impossible with a fragmented, siloed approach. But without correlating those indicators to revenue growth or savings, the meaning of those indicators won’t be clear. 

Vision: Map RevOps to workflow

The next step is to map out specific processes and workflows that can drive those metrics. If you don’t know how a particular action is expected to contribute to the larger whole, you won’t be able to tell whether it’s driving any kind of ROI. 

Outcome: Analyse real results vs forecasts

Finally, you need to see whether reality aligns with goals and forecasts. Failure to meet your KPIs doesn’t necessarily mean RevOps isn’t delivering an ROI. Rather, it could mean your assumptions and framework for tracking revenue operations ROI is flawed. The solution isn’t to throw out all of RevOps, but adjust your framework to better align with reality. 

Common RevOps challenges (and how to fix them)

Even well-designed RevOps strategies hit snags. From messy data to cross-functional turf wars, implementation rarely goes exactly as planned. Here are the most common challenges — and tactical ways to overcome them.

Challenge: Data lives in silos

Fix: Build a centralized data warehouse or adopt a unified platform. Then standardize naming conventions, pipeline stages, and definitions (like MQL, SQL) across GTM teams to create a shared language.

Challenge: Tools don’t talk to each other

Fix: Audit your stack for overlapping functionality and integration gaps. Use an orchestration layer to sync systems or adopt a revenue platform (like Default) that consolidates lead routing, reporting, and automation.

Challenge: Lack of cross-functional accountability

Fix: Assign shared KPIs across Sales, Marketing, and Success. Use SLA dashboards to spotlight breakdowns — and tie metrics to compensation where possible to drive alignment.

Challenge: Poor lead handoffs

Fix: Automate lead scoring, routing, and SLAs. Then implement real-time alerts to catch dropped leads or stalled opps before they go cold.

Challenge: Resistance to change

Fix: Involve stakeholders early. Run small RevOps experiments, show impact fast, and socialize wins. Change adoption improves when frontline teams see quick, relevant benefits.

Challenge: Can’t prove RevOps ROI

Fix: Start with stakeholder-defined goals, then map RevOps activities to measurable outcomes. Focus on a few high-impact metrics (like sales velocity or pipeline coverage) to build early momentum and credibility.

Pro tip: These challenges aren’t roadblocks — they’re signals. The most successful RevOps teams treat them as (inevitable) iterative feedback, not failure.

Real-world RevOps case studies

The best RevOps strategies don’t live in slide decks — they show up in faster handoffs, stronger pipeline, and measurable revenue impact. Here’s how Default customers are turning strategy into execution.

OpenPhone | Fragmented routing → Unified automation

Challenge: OpenPhone’s inbound lead flow was slowed down by disconnected scheduling and routing systems, forcing ops teams to patch gaps with manual work.

Solution: By consolidating lead enrichment, qualification, and routing into a single Default workflow, OpenPhone automated the entire flow — no custom code or extra admin work required.

Outcome:

  • 67% faster speed-to-lead
  • Higher-quality CRM data
  • Reduced dependency on Salesforce admins

“Moving to Default has been a game-changer for our lead routing. We have full visibility into where our leads are going and confidence they’re getting to the right rep.”
— Mak Reed, Senior RevOps Manager at OpenPhone

Rootly: Manual handoffs → Product-led acceleration

Challenge: Rootly struggled to route signups effectively using rigid scheduling tools. They couldn’t support fast-moving PLG motions across both HubSpot and Salesforce.

Solution: Default made it possible to automate signup enrichment and assign leads to the right rep in real time — across systems — giving their GTM team full control.

Outcome:

  • 15% lift in product-led pipeline in two months
  • Faster turnaround on marketing experiments
  • Seamless support for hybrid CRM environments

“Default allowed us to automate a process of creating additional pipeline by routing free trials to our sales team.”
— Liza Dukhova, RevOps Manager at Rootly

Bland AI: Leaky funnel → 80% pipeline recovery

Challenge: Bland AI was leaking pipeline due to lagging lead qualification and a lack of real-time enrichment. Too many leads were slipping through unnoticed.

Solution: With Default, Bland AI automated the qualification of thousands of inbound leads — surfacing high-intent buyers instantly and routing them without engineering bottlenecks.

Outcome:

  • 80% of previously lost pipeline recovered
  • Millions in captured pipeline per month
  • Fully self-serve ops team, no engineers required

“The Default team helped us get up and running in a few hours. We’ve since automated qualification for thousands of leads and are capturing millions in pipeline each month that we were previously missing”
Isaiah Granet, CEO at Bland AI

These results aren’t outliers — they’re what happens when RevOps teams get the right infrastructure. Default helps make that possible.

Final Thoughts: Why RevOps is no longer optional

The agility, integration, and real-time responsiveness of revenue operations requires technology built for this use case. A string of point solutions with brittle integrations won’t cut it. Neither will a siloed infrastructure. You need technology built specifically for this use case, otherwise you’ll struggle to handle the demands of successful RevOps management. 

For example, Default simplifies revenue operations by unifying lead qualification, segmentation, routing, scheduling, and automation into one platform. Users have found an overall 70% reduction in implementation time, 30% average cost savings, and 10 hours saved per week.

Ready to turn RevOps strategy into execution?
Start with the platform built for speed, scale, and control — book your Default demo today.

Conclusion

Stan Rymkiewicz
Head of Growth

Former pro Olympic athlete turned growth marketer! Previously worked at Chili Piper and co-founded my own company before joining Default two years ago.

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