Best Clearbit Competitors & Alternatives [in 2025]

In 2025, you’ve got more choices than just Clearbit. See how the competitors stack up, and which one we recommend as the best for..

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Stan Rymkiewicz
Head of Growth

Key Takeaways

  • Default: Best for GTM and RevOps teams who need to automate everything post-form — from enrichment to routing to scheduling — in one real-time flow
  • ZoomInfo: Ideal for enterprise sales teams focused on deep contact databases and intent data — but lacks workflow agility and speed
  • Leadfeeder: Solid for marketing teams that want to uncover anonymous website traffic — though it doesn't support lead-level actions or routing
  • 6sense: Great for large ABM orgs running predictive, multi-channel campaigns — but requires heavy enablement and ops investment
  • Demandbase: Best for enterprise marketers managing cross-functional ABM and ad targeting — not a fit for fast-moving GTM teams

Most GTM teams start with Clearbit for enrichment. But as funnels grow more complex, it goes from asset to anchor.

The problem? It gives you data — but leaves the rest to you.
Routing, scheduling, deduplication, CRM updates — you’re stuck stitching together 3–5 other tools just to move a lead forward. That adds delay, risk, and constant RevOps overhead.

If your speed-to-lead is slipping or your team’s burning hours on manual handoffs, this guide is for you.

We’ve analyzed the 10 best Clearbit alternatives in 2025, based on:

  • Who it’s best for
  • Where it outperforms Clearbit
  • Pricing, limitations, and fit for your GTM strategy

Whether you’re overhauling your entire stack or replacing one weak link, you’ll find a tool built for your motion.

Tool Best For Stand Out Feature Starting Price
Default Speed-to-lead automation & form conversions Combines routing, enrichment, and scheduling in real-time $500/month
ZoomInfo Data-rich targeting for sales and marketing Deep org charts, buying intent, and B2B contact access Custom
Apollo.io Prospecting with automation & contact data Built-in email sequences, dialer, and intent-based alerts Free
Leadfeeder Revealing anonymous site visitors Identifies companies visiting your site + CRM integration Free
Cognism GDPR-compliant global B2B contact discovery Phone-verified contacts with advanced intent signals Custom
Lusha Mobile & direct dial prospecting Enriches leads with contact numbers from global sources Free
6sense Predictive sales insights and intent scoring AI-powered workflows with real-time buying signal data Free
Clearout Lead list cleanup and verification Bulk email validation with prospect search features Free
Seamless.AI Daily lead generation with AI-driven data Refreshable contact data + enrichment with custom limits Free
Demandbase Enterprise-level ABM and GTM execution Combines marketing and sales data under one smart platform Custom

Default

Most teams start with enrichment. But once you’re juggling routing rules, scheduling workflows, and CRM handoffs, data alone doesn’t cut it. That’s where Default comes in.

Unlike Clearbit — which stops at delivering data — Default acts on it in real time. It gives you no-code control over how leads are enriched, routed, scheduled, and synced. For RevOps teams tired of stitching together tools like Chili Piper, LeanData, Calendly, and enrichment APIs, Default offers a cleaner, faster way to run inbound from end to end.

Key features

AI-powered routing logic with natural language control


Build and modify complex routing flows in minutes — using plain English. Assign leads based on territory, rep availability, account status, or any CRM property, without writing rules or involving engineering.

Form-to-meeting automation with real-time assignment


Skip the email ping-pong. Default auto-schedules meetings the moment a form is submitted — booking time with the right rep instantly and updating the CRM on the spot.

Waterfall enrichment + CRM deduplication engine


Leverage multiple enrichment sources to fill data gaps — then run real-time de-duping and CRM updates to keep records clean, compliant, and actionable. Default prevents garbage in, and eliminates double-handling later.

Pricing

Plan Pricing (Billed Monthly) Workflows Included Enrichment Credits AI Revenue Agents Website Intent Routing + Scheduling Seats
Growth $500/month 10 20,000/year Included $600/month add-on $45/month per user
Scale Custom pricing (Contact Sales) Unlimited 100,000/year Included Included $45/month per user

Note: You only pay for users who receive meetings, are CRM owners, or are referenced in workflows. Editor seats are free.

Where Default shines

  • Complete inbound orchestration: From form submit to calendar event to CRM — without needing three different tools.
  • No-code flexibility at scale: Build logic workflows in natural language — not JSON, routing trees, or manual triggers.
  • Speed-to-lead unlock: Route leads and book meetings in real time, reducing handoff delays and lost pipeline.

Where Default falls short

  • Not a contact database: Default enriches known leads — but isn’t designed for list buying or cold prospecting.
  • It doesn’t replace outbound tools: You’ll still want platforms like Apollo or Outreach for dialers and sequences.
  • Not built for budget-constrained early-stage teams: If you're only routing 10 leads a week, Default might be more power than you need.

Customer reviews

It takes the headache out of inbound scheduling and qualification. We're able to set qualification parameters so if someone signs up and meets our ICP, they can instantly book a meeting with a sales rep, eliminating the back and forth and saving us hours.”- Brandon P., verified G2 reviewer

Default replaces the need to buy multiple tools (data enrichment, lead routing, automated demo scheduling, automated workflows) and makes life far easier than attempting to handle multiple integrations across your RevOps data. It's easy to get going and you can build as complicated as you so choose.” - Liam M., verified G2 reviewer

Who Default is best for

  • RevOps teams: who want full-funnel control without custom code or multiple point solutions
  • Growth-stage GTM orgs: looking to eliminate delays, enrich leads, and route intelligently
  • Inbound-driven companies: where speed-to-lead and handoff logic directly impact revenue

Start orchestrating your GTM funnel the way it should work — try the interactive product tour today.

Zoominfo

ZoomInfo is the go-to for a lot of enterprise sales and marketing teams — mostly because of its massive contact database, rich firmographics, and intent data. If coverage and scale are what you need, and budget isn’t a blocker, it’s a popular choice.

That said, it’s not built for agility. For teams that care about real-time routing, automation, or keeping workflows lean, ZoomInfo can feel more like infrastructure than enablement. There’s no denying that it’s powerful, but you’ll likely need ops resources and extra tooling just to make it fit your motion.

Key features

  • B2B contact database: 100M+ verified records with emails, phones, job titles, and company details.
  • Buyer intent tracking: Monitor content consumption across thousands of topics to flag in-market accounts.
  • Engage (sales engagement): Add-on module for outbound sequencing, often used alongside Outreach or Salesloft.
  • Chorus integration: Embedded call intelligence for advanced sales coaching and analysis.
  • Scoops + org charts: Insider updates and contact mapping for deeper account insight.

Pricing

Plan Pricing (Billed Monthly) Description
Sales Custom (Contact Sales) Includes contact & company data, direct dials, intent signals, and engagement integrations to accelerate pipeline generation.
Marketing Custom (Contact Sales) Offers audience targeting, firmographic insights, and tools for display advertising, chat, and form enrichment.
Talent Custom (Contact Sales) Designed for recruiters; includes candidate contact data, sourcing intelligence, and HR tech integrations.

Where ZoomInfo shines

  • Enterprise data depth: Unmatched for large TAM targeting, contact coverage, and prospect database scale.
  • All-in-one intelligence ecosystem: Buyer intent, sales engagement, conversation intelligence — under one roof.
  • Outbound strategy alignment: Designed for high-volume SDR teams working top-of-funnel campaigns at scale.

Where ZoomInfo falls short

  • Complexity adds up fast: Buying ZoomInfo often means also onboarding sales ops, data admins, and integration specialists.
  • Modular bloat: Most features (intent, enrichment, engagement) are add-ons — which slows agility and inflates TCO.
  • Still needs routing & scheduling layers: ZoomInfo doesn’t handle form-to-meeting workflows — teams still rely on Chili Piper, LeanData, or custom logic.

Customer reviews

My favorite feature is the ease of use for subscribing to Advanced Searches and Intent search information; so that I receive e-mails when there are scoops, account / contacts additions and triggers within a prospective account.” - Scott J., verified G2 reviewer

It can be clunky on the initial set up. This can lead to frustration while trying to set up a new search.” - Kory G., verified G2 reviewer

Who ZoomInfo is best for

  • Enterprise RevOps orgs: running large TAM-based outbound strategies and deep account research
  • Sales leaders: who prioritize net-new acquisition, not inbound funnel optimization
  • Data-intensive teams: who can manage complex modules and connect ZoomInfo to broader GTM infrastructure

Apollo.io

Apollo is a popular pick for early-stage sales teams that want prospecting, outreach, and contact data in one place — without paying enterprise prices. It’s an easy way to get started with outbound, especially if your team wants to move fast without heavy RevOps support.

Unlike Clearbit, which focuses on enriching inbound leads inside your stack, Apollo leans outbound. It’s more about sourcing and sequencing than orchestrating workflows — which works well for scrappy teams, but starts to fall short as funnel complexity grows.

Key features

  • 275M+ contact database: Global B2B coverage with verified emails and mobile numbers.
  • Built-in sales engagement tools: Launch email cadences, call sequences, and meeting links.
  • CRM + inbox integrations: Syncs with Salesforce, HubSpot, Gmail, and Outlook.
  • Prospect scoring and filters: Find ICP-fit leads by job title, industry, tech stack, and more.
  • Enrichment on export: Auto-fills contact/company data when pushing records to CRM or CSV.

Pricing

Plan Pricing (Billed Monthly Per User) Description
Free $0/month Includes 100 email credits/month per user, basic filters, Chrome extension, and 2 sequences.
Basic $59/month 2,500 email credits/month, 2 automated workflows, CRM integrations, CSV export, and basic reports.
Professional $99/month 4,000 email credits/month, unlimited round robin meetings, US dialer, 5 mailboxes per user, and advanced dashboards.
Organization $149/month (min. 3 users, annual billing only) 6,000 email credits/month, Salesforce integration, US & international dialers, 15 mailboxes per user, and customizable reports & dashboards.

Note: Apollo.io offers a trial plan with 100 credits and access to nearly all features of your selected tier. However, you can’t connect non-Gmail/Microsoft accounts for sending campaigns unless you're on a paid plan or have a direct trial set up by their sales team.

Where Apollo shines

  • Outbound velocity: Reps can source, sequence, and engage leads in one tab — great for scrappy sales teams.
  • Affordability for startups: Strong functionality at a low cost compared to ZoomInfo or Clearbit.
  • Low-friction onboarding: Minimal setup time and intuitive UI — reps can get started without RevOps involvement.

Where Apollo falls short

  • No inbound support: Lacks routing, form logic, or real-time lead handoff
  • Shallow enrichment depth: Not built for waterfall enrichment, deduplication, or ongoing CRM data health.
  • Compliance trade-offs: Limited GDPR support — risky for regulated or EMEA-focused orgs

Customer reviews

I love that I can consolidate multiple platforms and tools into one using Apollo. Lead generation, creating outbound strategy, and contacting prospects via phone/email is great.” - Amman K., verified G2 reviewer

The apollo CRM and organizing deals is not user friendly at all. it's very confusing. I also didnt like the newest update, its more confusing than ever.” - verified G2 reviewer

Who Apollo.io is best for

  • Early-stage SDR teams: sourcing and emailing prospects without needing custom workflows
  • Startups: that want affordable prospecting before scaling GTM complexity
  • Sales-led orgs: focused on outbound activity vs inbound routing or data orchestration

Leadfeeder

Leadfeeder helps marketers see the invisible — specifically, which companies are visiting your website even if no one fills out a form. It’s especially useful for ABM teams or demand gen leads working with decent traffic but low conversion rates.

The value is upstream. While Clearbit and tools like Default kick in after capture, Leadfeeder focuses on pre-conversion visibility. Just keep in mind: it surfaces company-level intent, not contact details — and it doesn’t route, score, or schedule. You’ll need other tools to act on what it finds.

Key features

  • Company-level visitor tracking: Identify anonymous companies visiting your site based on IP resolution.
  • Behavioral analytics: Track pageviews, session time, and visit patterns to infer buying intent.
  • Lead scoring and segmentation: Group accounts by recency, frequency, and engagement level.
  • CRM and Slack integrations: Push qualified accounts into HubSpot, Salesforce, or team workflows.
  • Custom feeds: Build filters for different ICP segments or campaigns based on on-site behavior.

Pricing

Plan Pricing (Billed Monthly) Description
Free $0 Access data from the past 7 days with up to 100 identified companies and unlimited users.
Paid Starts at $141/month Pricing is based on the number of companies identified. Includes full data storage, verified firmographics, and all features.

Note: Leadfeeder offers a 14-day free trial of its paid plan. After the trial ends, your account automatically downgrades to the free version unless you choose to subscribe.

Where Leadfeeder shines

  • Pre-form intent visibility: Great for uncovering early-stage interest — especially in high-value or ABM deals.
  • Simple setup: Lightweight script install — no dev help or complex onboarding needed.
  • Useful for retargeting and prioritization: Helps marketers identify hand-raisers before they ever fill out a form.

Where Leadfeeder falls short

  • No contact-level resolution: You’ll know the company that visited, but not the individual — limiting SDR follow-up.
  • Not a full GTM workflow tool: No routing, enrichment, or meeting booking — needs to be paired with other tools.
  • ROI depends on traffic volume: Works best for mid-to-high traffic sites; low-volume teams may struggle to justify cost.

Customer reviews

It is easy to see and identify website visitors and filter out not interesting leads. The best part is that my team needs no training or onboarding, it is so simple to use.” - Pekka H., verified G2 reviewer

No real statistic function of visits over time 1day, 1 week, 1 month” - Jonas E., verified G2 reviewer

Who Leadfeeder is best for

  • B2B marketers: who want visibility into anonymous site traffic to fuel retargeting and outreach
  • RevOps teams: enriching funnel data before MQL conversion
  • Mid-market orgs: with healthy traffic and the systems to act on account-level signals

Cognism

Cognism is often the go-to for teams operating in Europe or other regions where compliance is non-negotiable. It’s built around GDPR-safe data, with mobile-verified contact details that help outbound teams connect without crossing legal lines.

It’s a strong fit if you’re dialing across EMEA or need high-trust enrichment for regulated industries. But Cognism is still a data source, not a workflow engine. If you’re looking to automate routing, qualification, or scheduling, you’ll need another layer to make the data actionable.

Key features

  • GDPR-compliant enrichment: Contact data aligned with local privacy laws in the UK and EU.
  • Mobile-verified phone numbers: Boosts connect rates with high-confidence mobile contact data.
  • Technographics + intent overlays: Segment and prioritize leads using stack insights and buying signals.
  • Chrome extension + LinkedIn sourcing: Prospect directly from LinkedIn or CRM views.
  • Do Not Call filtering: Built-in legal safeguards to protect against outreach violations.

Pricing

Plan Pricing Description
Grow Custom (Contact Sales) Includes verified contact & company data, firmographics, Diamond Data®, CRM integrations, and basic targeting features.
Elevate Custom (Contact Sales) Includes everything in Grow plus intent data (12+ topics), job change signals, company funding, and advanced filters for high-conversion targeting.

Note: Cognism does not list public pricing — you’ll need to fill out the pricing form on their website to get a customized quote based on your business goals, user count, and targeting needs.

Where Cognism shines

  • Privacy-first data strategy: A top choice for orgs that face legal scrutiny or operate in regulated industries.
  • Improved connect performance: Mobile accuracy directly impacts SDR/BDR productivity and call efficiency.
  • Regional support: Offers stronger EMEA data than most U.S.-native vendors — critical for multinational GTM motions.

Where Cognism falls short

  • Lacks automation: No support for routing, workflow logic, or form-to-meeting flows.
  • Limited U.S. depth: U.S. data quality often trails ZoomInfo or Apollo.
  • Fragmented GTM motion: Requires orchestration tools (like Default) to activate data in real-time workflows.

Customer reviews

Very simple to use interface. Allows you to set a huge variety of filters for the type of people you're after. Easy to use export function as well. Great integration with LinkedIn as well.” - 

Thomas E., verified G2 reviewer

The limited amount of data for smaller businesses and cumbersome making larger lists while limited to 25 contact selection at a time.” - verified G2 reviewer

Who Cognism is best for

  • EMEA-focused RevOps teams: that require GDPR-compliant data enrichment
  • Sales orgs reliant on dialing: where phone accuracy directly impacts productivity
  • Compliance-conscious GTM teams: in regulated markets or public companies

Lusha

Lusha is built for quick wins, especially for reps and recruiters prospecting directly from LinkedIn. With a simple Chrome extension and verified emails and phone numbers, it’s a handy tool for fast, contact-level lookups.

It’s best used for one-off enrichment or small list building. While it doesn’t support routing, scoring, or broader GTM workflows, that’s not really the point — Lusha focuses on making it easier to find and connect with individual prospects in the moment.

Key features

  • LinkedIn-based enrichment: Use the Chrome extension to extract contact info on the fly.
  • Verified emails + numbers: Data quality checks to reduce bounce rates and failed dials.
  • Searchable contact database: Filter by role, location, company size, or vertical.
  • CRM syncing: Push enriched records to Salesforce, HubSpot, or other systems.
  • Credit-based usage model: Predictable spend tied to contact discovery, not seats alone.

Pricing

Plan Pricing (Billed Monthly) Credits Key Features
Free $0 50/month Chrome extension, basic search
Pro $29.90/user 120/month Advanced search filters, contact exports, basic integrations
Premium $69.90/user 600/month Access to team features, advanced enrichment, CRM integrations, API access
Scale Custom (Contact Sales) Custom Volume pricing, admin controls, enhanced data access, full platform capabilities

Note: Lusha charges per user and operates on a credit-based model — each contact view or export consumes credits. Free trials are available, no credit card required.

Where Lusha shines

  • On-the-fly enrichment: Perfect for reps prospecting manually on LinkedIn
  • Low-friction setup: No need for IT or RevOps — just install and start pulling leads
  • Cost-effective at small scale: Strong ROI for low-volume teams that need clean data fast

Where Lusha falls short

  • Not workflow-aware: Doesn’t support form routing, rep assignment, or calendar booking — unlike Default.
  • Shallow data context: No technographics, buyer intent, or behavioral signals.
  • GDPR and privacy gaps: Risky for teams operating in the EU or regulated industries — check your compliance posture.

Customer reviews

The Sales Playlist feature makes finding and organizing prospects feel effortless. I can build lists based on my ICP, save them into playlists, and instantly push them into outreach — no more CSV hell.” - Sönke V., verified G2 reviewer

While Lusha has good quality data in EMEA, we have still had some feedback a lot of users don't have critical details such as phone numbers or email addresses yet they are still in the Lusha database.” - Mike Y., verified G2 reviewer

Who Lusha is best for

  • Individual SDRs and recruiters: who prospect directly from LinkedIn and need quick results
  • Small teams: that don’t need full GTM automation but want faster outbound
  • Budget-conscious users: looking for enrichment under $100/month

6sense

6sense is built for scale — especially if you're running enterprise ABM. It combines intent data, predictive scoring, and multi-channel orchestration to help sales and marketing focus on accounts that are actively in-market.

It’s powerful, for sure. It’s also heavy. The platform shines in mature orgs with the resources to implement and maintain it. For teams that need fast routing, instant meeting booking, or real-time handoff, 6sense isn’t really designed for that layer of GTM motion.

Key features

  • Buyer intent engine: Surfaces accounts actively researching your solution based on digital signals and behavior.
  • Predictive scoring: Machine learning ranks accounts by likelihood to convert — based on past pipeline patterns.
  • Orchestration tools: Trigger ads, email plays, and outbound sequences from a single UI.
  • CRM + MAP integrations: Deep Salesforce, HubSpot, and Eloqua connections for enrichment and automation.
  • Engagement dashboards: Track marketing and sales touchpoints at the account level.

Pricing

6sense offers a Free plan with 50 data credits per month and access to company & people search tools. Paid plans are custom-priced and include advanced features like predictive AI, buyer intent data, technographics, and CRM integrations — you'll need to book a demo for exact pricing.

Where 6sense shines

  • Enterprise ABM scale: Combines data, scoring, and orchestration for 1:1 engagement at volume.
  • Predictive precision: Helps GTM teams prioritize accounts based on real buying intent.
  • Cross-functional alignment: Gives marketing and sales a shared source of truth for ABM execution.

Where 6sense falls short

  • Heavy implementation: Requires time, headcount, and enablement to get full value.
  • Cost-prohibitive for mid-market: Even entry pricing is out of range for most non-enterprise teams.
  • Missing key GTM actions: No lead routing, meeting scheduling, or native form logic — unlike Default.

Customer reviews

I love 6sense Sales Intelligence because it gives me real-time visibility into buyer intent, so I can prioritize leads that are actually in-market. It arms me with insights across the entire funnel, helping me craft outreach that’s timely and relevant to prospects that are showing intent.” - Sean T., verified G2 reviewer

I encountered a lot of bugs when trying to upload leads into our CRM. Such as being double billed for uploads or 6Sense not registering when we already had a contact in our CRM.” - Corbin D., verified G2 reviewer

Who 6sense is best for

  • Enterprise ABM teams: managing large-scale, multi-touch campaigns
  • Marketing-led GTM orgs: needing predictive insights and orchestration across channels
  • Data-driven CMOs: aligning sales and marketing with account-level intelligence

Clearout

Clearout is all about making sure your emails actually land. If you're battling bounce rates, fake form fills, or bloated lists from past campaigns, it gives you the tools to clean, verify, and protect your data before it hits your CRM or outbound tool.

It's not an enrichment engine — and it won’t help with routing or scheduling — but it does one job really well: helping you reach real people, not dead inboxes. For outbound marketers, demand gen teams, and agencies, it’s a low-cost guardrail worth having in place.

Key features

  • Bulk email verification: Clean large lists by validating email syntax, domain, and mailbox status.
  • Real-time form protection: Block fake, disposable, or bot-driven submissions at the source.
  • Basic enrichment: Append company info and location data to verified contacts.
  • CRM + ESP integrations: Native sync with HubSpot, Salesforce, Mailchimp, and more.
  • Email scoring engine: Assess deliverability risk with confidence ratings and bounce probability.

Pricing

Plan Pricing Credits Key Features
Freemium $0 100 total credits Basic email verification, access to real-time API
Monthly Plans From $18/month 3,000+/month Bulk email verification, form protection, CRM/ESP integrations
One-Time Use From $58 (10,000 credits) Varies Pay-as-you-go model for list cleaning or campaign prep
Enterprise Custom (Contact Sales) Custom Priority support, advanced dashboard, higher API limits, team usage tracking

Note: Pricing is based on the number of verification credits purchased. Clearout also offers email scoring, enrichment add-ons, and real-time form protection as part of premium plans.

Where Clearout shines

  • Email deliverability guardrail: Critical for outbound and nurture campaigns that rely on inbox placement.
  • Form quality control: Stops bad leads before they pollute your CRM or waste SDR time.
  • Low-cost, high-impact: Strong ROI for SMBs, agencies, and early-stage GTM teams.

Where Clearout falls short

  • Enrichment is basic: Firmographics only — no intent, technographics, or real-time CRM triggers.
  • No GTM automation: Lacks support for routing, scheduling, or workflow execution.
  • Manual-first workflows: Designed for batch processes, not continuous GTM operations.

Customer reviews

Clearout is accurate for email verification, which is exactly what I use it for. The API access is a great feature, and their customer support ultimately came through and did the fair thing. I respect that.” - Chih W., verified G2 reviewer

API features get removed without a warning and without bumping the API version number, causing application downtime.” - verified G2 reviewer

Who Clearout is best for

  • Outbound marketers: needing clean data before launching campaigns
  • Lead gen teams: trying to block fake or low-quality form submissions
  • SMBs + agencies: seeking simple, low-overhead email verification tools

Seamless.ai

Seamless.ai isn’t a full enrichment or workflow tool — but it’s often compared to Clearbit by outbound teams looking for fresh contact data fast. If your reps spend their day sourcing leads on LinkedIn or company sites, Seamless helps surface phone numbers and emails in real time.

It’s a high-volume lead gen engine, not a GTM orchestration platform. That means you’ll still need other tools to manage routing, qualification, and CRM workflows. But if your priority is filling the top of the funnel quickly, it’s a useful add to the outbound toolkit.

Key features

  • Real-time contact search: Discover phone numbers and emails on the fly as you browse the web.
  • Chrome extension: Prospect directly from LinkedIn with 1-click lead capture.
  • Bulk list building: Filter by title, location, or company size and download prospect lists at scale.
  • CRM integrations: Sync contacts into Salesforce, HubSpot, Outreach, and more.
  • Unlimited search model: Usage scales based on export volume, not hard caps.

Pricing

Seamless.AI offers a Free plan with 50 credits for 1 user. Paid plans like Pro and Enterprise require you to contact sales for pricing, and offer daily credit refresh, AI enrichment, and advanced integrations.

Where Seamless.ai shines

  • Rapid list building: Source hundreds of leads per week — ideal for SDR teams that need volume.
  • Low technical lift: Easy to start — no setup, no admin, just search and export.
  • Real-time accuracy: Dynamic generation often means fresher data than static databases.

Where Seamless.ai falls short

  • No routing or scheduling: You’ll need tools like Default to handle lead distribution and bookings.
  • Data quality varies: Real-time generation can mean inconsistencies or bounce risk.
  • Not built for RevOps: No support for enrichment APIs, workflow automation, or CRM logic.

Customer reviews

The best thing I like about seamless.ai is how easy it makes lead prospecting and researching, as it provides all the required information such as email, company phone number, prospect's phone number all in one place, in the software itself.” - Akanksha P., verified G2 reviewer

The data is about big companies but the small company data is not complete as compared to Apollo or lusha. Most of the companies that I am searching is not present in the data set and UAE data is quite less.”  - Faeeq S., verified G2 reviewer

Who Seamless.ai is best for

  • SDR teams: that run daily outbound campaigns and need a constant flow of new leads
  • Outbound-heavy orgs: prioritizing volume over depth or automation
  • Sales managers: looking to equip reps with quick, self-serve list building tools

Demandbase

Demandbase is a full-stack ABM platform designed for enterprise teams running multi-channel programs across sales and marketing. It brings together intent data, account targeting, personalization, and attribution — all built to support high-value, long-cycle deals.

It’s a solid choice if your GTM motion is deeply account-based and your team has the resources to run complex plays. But Demandbase focuses on strategic ABM orchestration, not real-time lead workflows — so if you need fast routing, qualification, or meeting automation, you’ll still need additional tools to cover those bases.

Key feature

  • Account-based advertising: Run hyper-targeted ads to key accounts based on stage, fit, or behavior.
  • Buyer intent and surge detection: Spot accounts actively researching relevant topics across content and the web.
  • Website personalization engine: Dynamically tailor landing pages and CTAs based on firmographic and behavioral data.
  • Engagement scoring: Attribute sales and marketing touches to account pipeline velocity.
  • ABM analytics + attribution: Tie influenced revenue back to campaigns and channels in one dashboard.

Pricing

Demandbase does not list public pricing. All plans are custom-quoted based on your company size, goals, and feature needs across sales and marketing. You’ll need to fill out their pricing form to receive a tailored quote that aligns with your GTM strategy.

Where Demandbase shines

  • Enterprise-grade ABM orchestration: Combines ad targeting, web personalization, and sales plays into one unified platform.
  • Cross-functional alignment: Enables sales and marketing to collaborate on shared pipeline goals and real-time signals.
  • Advanced attribution: Full-funnel visibility into how ABM drives pipeline and revenue.

Where Demandbase falls short

  • Not a routing engine: No capabilities for lead distribution, scheduling, or form-based handoff — unlike Default.
  • High implementation lift: Requires deep configuration, onboarding, and team buy-in.
  • Overkill for smaller teams: Features and pricing often exceed the needs of lean GTM orgs.

Customer reviews

Its ability to bring together intent data, account intelligence, and orchestration tools into one unified platform. It significantly streamlines the way our sales and marketing teams identify and prioritize target accounts.” - Daniel H., verified G2 reviewer

I find many people who's servers are opening emails, but the person isn't. Sometimes, "net new" people are actually already being worked by someone in my company and I wish I could effectively filter those people out so I don't double up on outreach.” - Grant A., verified G2 reviewer

Who Demandbase is best for

  • Enterprise ABM strategists: who manage multi-touch, high-budget marketing campaigns
  • Data-mature GTM orgs: with infrastructure to support complex orchestration and analytics
  • Marketing ops leaders: who need to prove ABM influence with precision attribution

Reasons to consider a Clearbit competitor

Many teams start with Clearbit for enrichment — but few scale with it. As pipeline demands grow, the cracks begin to show: disconnected workflows, manual ops, and data that doesn’t convert.

Here are the top reasons RevOps and GTM leaders are actively replacing Clearbit in 2025 — and how Default addresses those gaps with precision.

Limited workflow automation stalls conversion

Clearbit enriches — and stops there. It doesn’t route leads, assign ownership, or schedule meetings. That means revenue teams are left stitching together tools like LeanData and Chili Piper just to move MQLs into the pipeline.

How Default solves this:
Default connects enrichment to real-time actions — routing, scheduling, and CRM sync — in one no-code platform.

Enrichment-only tools can’t keep up with GTM complexity

Static data isn’t enough anymore. GTM strategies require real-time triggers, contextual routing, and intent-aware workflows. Clearbit can’t adjust as fast as your leads do.

How Default solves this:
With AI-powered logic, Default dynamically assigns leads based on territory, ownership, product line, or any CRM field, with no code or custom engineering required.

Fragmented tech stacks create operational drag

When enrichment, routing, and scheduling live in different tools, things break. Handoffs slow down. Leads drop. And RevOps ends up maintaining a fragile, stitched-together system.

How Default solves this:
Default replaces 3–5 separate GTM tools with one integrated platform. You get inbound orchestration — from form fill to CRM to meeting — in a single flow.

Take the next step: replace your stack patchwork with Default

If you’ve outgrown Clearbit — or your GTM engine is being held together by fragile handoffs and tool overload — it’s time to rethink how leads move through your funnel.

Default gives RevOps and GTM teams full control over the entire inbound process, from enrichment to routing to scheduling — all in one system, with no code and no lag.

Instead of wrestling with 5 disconnected tools, you get one platform to:

  • Route instantly using live CRM data and logic
  • Auto-book qualified meetings the moment a form is submitted
  • Keep your pipeline clean, compliant, and conversion-ready — without manual triage

If you're fighting slow speed-to-lead, juggling tools just to move MQLs, or cleaning CRM messes by hand — Default wasn’t just built for you. It was built to unblock you.

Start turning inbound into revenue, faster.

Book your demo today. 

Conclusion

Stan Rymkiewicz
Head of Growth

Former pro Olympic athlete turned growth marketer! Previously worked at Chili Piper and co-founded my own company before joining Default two years ago.

Accelerate your growth with Default.

Revamp inbound with easier routing, actionable intent, and faster scheduling

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