The Top 11 AI Sales Tools to Boost B2B Sales Performance in 2025

In 2025, AI won't give you a competitive edge — how you use it will.

B2B sales teams are overwhelmed with tools. A recent study found that the average sales team uses 13 different tools in their tech stack, yet pipeline leakage is still rising. Why? Because most teams buy AI tools based on features, not outcomes.winsavvy.com

This article fixes that. We break down the top 11 AI sales tools by where they actually drive performance — from inbound lead routing to post-call coaching. 

You’ll see what each tool does best, where it fits in your GTM motion, and how to pick the right ones for scale.

AI sales tool comparison table

‍

Default: best AI sales tool for RevOps automation

‍

Default is the inbound operating system built for RevOps and GTM teams.

It replaces the usual patchwork of tools — enrichment, routing, scheduling, CRM sync — with one powerful, no-code platform that automates your entire lead-to-demo flow.

Instead of managing five tools and fixing what breaks between them, Default runs it all in one engine: clean handoffs, instant follow-ups, and qualified leads routed automatically.

Key features

Default brings structure, speed, and scale to inbound motion.

Here are the core features that make it indispensable for modern GTM teams.

No-code orchestration engine

‍

Build inbound flows that qualify, score, and route leads visually — with drag-and-drop logic blocks anyone can manage. No dev tickets. No custom API work.

AI-powered enrichment + scoring

‍

Enrich every submission in real time using 400M+ B2B records, then apply predictive scoring to route high-fit leads immediately — and filter out junk before it hits your CRM.

Conversion-first scheduling

‍

Embed personalized booking links directly into forms and workflows, so qualified leads can self-book meetings instantly — skipping manual follow-ups and rep bottlenecks.

‍

Confidence-based routing logic

Use AI scoring and enrichment certainty to determine the next best step: direct booking, round-robin routing, hold for review, or further enrichment.

Pricing

‍

Note: Default’s pricing includes a platform fee and a license fee—but you’re only charged for users who receive meetings, are CRM owners, or are referenced in workflows. Editor seats are completely free.

Where Default shines

• Full-funnel GTM orchestration: Enrichment, routing, scheduling, and CRM hygiene — all in one automated system. No more duct-taped tools or logic split across platforms.
• Real-time speed-to-lead optimization: Embedded scheduling + instant routing = leads book meetings within minutes. Teams report 67% faster response times on average.
• CRM-quality enrichment at scale: Default auto-enriches, scores, de-dupes, and syncs to Salesforce before reps ever see the lead, keeping your CRM clean and qualified.

Where Default falls short

• Not built for outbound prospecting: You’ll still need a platform like Outreach or Salesloft for outbound sequencing and email touchpoints.
• No AI chatbot or virtual rep: Default doesn’t include a conversational AI layer — it’s built to orchestrate, not engage like Drift or Conversica.

Customer reviews

“It takes the headache out of inbound scheduling and qualification. We're able to set qualification parameters so if someone signs up and meets our ICP, they can instantly book a meeting with a sales rep, eliminating the back and forth and saving us hours.” - 

Brandon P., verified G2 reviewer

“The platform is incredibly intuitive to use and adds a ton of value. It's helped us automate our inbound process and allowed us to process more deals with fewer reps.” - Henry B., verified G2 reviewer

Who is best for

• RevOps leaders: Owning GTM stack consolidation and inbound lead flow.
• High-growth GTM teams: Needing speed, accuracy, and funnel visibility.
• Sales ops teams: Focused on clean handoffs, CRM hygiene, and SLA enforcement.

Stop patching your funnel. Start scaling it.
Default automates lead qualification, routing, and scheduling in one clean system — no hacks, no delays.

Explore the product tour.

Best AI sales assistant for a dedicated AI receptionist

Conversica

Conversica acts as a virtual SDR, built to handle inbound lead engagement before your reps ever get involved. It qualifies leads through email and SMS conversations, gauges intent based on behavior, and routes only high-potential prospects into your pipeline. Think of it as your automated front line for low-touch inbound — trade shows, gated content, webinar signups — where speed matters more than personalization.

Key features

• Conversational AI follow-up: Pre-trained virtual reps nurture leads via email and SMS — 24/7, without rep involvement.
• CRM + MAP integration: Syncs activity back to Salesforce, HubSpot, and marketing automation tools.
• Persona flexibility: Use multiple assistant types (SDR, CSM, partner) with tailored logic and tone.

Pricing

‍

Where Conversica shines

• Always-on follow-up: Every lead gets a timely, consistent response — no missed SLAs.
• Multichannel lead engagement: Engages across email and SMS to increase reply rate and qualification coverage.
• Reduces rep waste: Filters out unqualified leads automatically — so your team focuses only on real pipeline.

Where Conversica falls short

• Not a complete sales engagement suite: No sequencing, no enrichment, no call handling — it’s a pre-CRM engagement tool.
• Limited workflow customization: Less flexible than tools with modular, no-code builders. Logic tuning can require support.
• Pricing opacity: No public tiers, which can complicate budgeting for early-stage teams.

Customer reviews

“Using Conversica has not only freed up a lot of my time, but also helps with customer retention. Instead of having 25-30 active conversations, the AI assistant makes it easy to check in, and see who needs a little extra assistance.” - Christina M., verified G2 reviewer

“We really disliked that we had to have someone authorize the use of our brand name (which is a .com) every time we wanted to include it in a message. This really slowed us down in developing new content.” - verified G2 reviewer

Who Conversica is best for

• Mid-market and enterprise GTM teams: Needing automated pre-qualification and 24/7 responsiveness without growing SDR headcount.

Best AI sales assistant for sales meetings

Fireflies.ai

Fireflies.ai turns every sales call into structured, searchable intelligence, recording meetings, transcribing conversations in real time, and auto-generating summaries and follow-ups. That means no missed action items, no forgotten objections, and no more tribal knowledge lost in Slack threads.

For RevOps and enablement teams, Fireflies becomes a living archive of your GTM motion. You can spot deal risks early, coach with real examples, and sync insights directly to CRM and Slack — all without disrupting your reps’ workflow.

Key features

• Real-time transcription & search: Capture meetings instantly and search by speaker, keyword, or topic.
• AI-powered summaries & action items: Auto-generate follow-ups and notes for better rep consistency.
• CRM + workspace integrations: Push call data into Salesforce, Slack, Notion, and other systems.

Pricing

‍

Note: All paid plans offer unlimited transcription, but AI credits—used for advanced features like AskFred, soundbites, and custom summaries—are limited, so be mindful of usage if you're relying heavily on AI-powered insights.

Where Fireflies.ai shines

• Post-call productivity boost: Reps can focus on the customer, not the keyboard — follow-ups happen automatically.
• Sales conversation intelligence: Meetings become searchable, coachable data — not lost Slack threads or tribal knowledge.
• Embedded GTM sync: Pushes insights into your existing systems without friction — no copy/paste ops.

Where Fireflies.ai falls short

• Doesn’t touch the funnel: No lead routing, scoring, or scheduling — Fireflies starts working after the meeting begins.
• Requires structure to scale: Insights are only as useful as your labeling and tagging discipline.
• Permissions still maturing: Role-based access controls are improving, but still limited for enterprise orgs.

Customer reviews

“The best thing about Firefrlies is the ability to really capture action items and make sure to send a small reminder before the meeting a short feature but really valuable.” - Nouman J., verified G2 reviewer

“I dislike that it runs out of space so quickly and we'll have to remove calls in history to free up more space. Sometimes the fireflies does not join the call quickly and we need to invite them in. Semi reliable.” - verified G2 reviewer

Who Fireflies.ai is best for

• Enablement & RevOps leaders: Looking to unlock insights from sales conversations and improve rep consistency, without manual workflows.

Best AI sales assistant for outbound sales content

Regie.ai

Regie.ai is a generative AI platform built to scale outbound messaging without burning rep time or quality. It helps SDRs and AEs create persona-driven sequences across email, LinkedIn, and phone, using pre-trained templates, real conversion data, and performance-scored variants. Messaging gets faster, sharper, and more consistent — especially across high-volume teams.

Unlike generic AI writers, Regie is designed for real sales workflows. It integrates directly into tools like Outreach and Salesloft, supports multichannel sequencing, and aligns copy to your ICP, buying stage, and intent signals.

Key features

• Persona-based content engine: Auto-generates copy aligned to industry, ICP, use case, and buying stage.
• Multichannel sequence builder: Combine email, phone, and social steps in a single interface.
• AI scoring + optimization: Rates messaging variants based on past performance and engagement metrics.

Pricing

‍

Note: Regie.ai pricing is based on the number of prospecting reps, and all plans are optimized for team-based outcomes, not user access. You’ll need to contact sales to get a personalized quote based on your team size and needs.

Where Regie.ai shines

• Data-backed outbound messaging: Messages are scored and optimized using historical open, reply, and conversion data, not guesswork.
• Multichannel personalization: Reps can run sequences across platforms from one dashboard, reducing toggle fatigue.
• Seamless sales tool integration: Fits into Outreach, Salesloft, HubSpot, and other tools — no clunky imports or duplicate records.

Where Regie.ai falls short

• Not built for inbound motion: No routing, enrichment, or CRM qualification — it won’t automate lead intake or workflows.
• Narrow performance tracking: Only tracks content engagement — doesn’t offer full pipeline or revenue attribution.
• Persona quality = output quality: Initial setup matters — weak ICP inputs lead to generic messaging.

Customer reviews

“Regie.ai takes the work out of one of THE hardest part of writing cold email - the first draft. It successfully takes 1-2 pain points, 1-2 value propositions, and turns them into a first draft of several emails.” - Jeremy K., verified G2 reviewer

“Regie.ai is primarily focused on automating email outreach and follow-ups. It does not have the same capabilities as some of its competitors when it comes to other aspects of the sales process, such as lead nurturing and customer relationship management.” - Kaushal K., verified G2 reviewer

Who Regie.ai is best for

• Outbound GTM teams + SDR managers: Looking to scale personalized multichannel campaigns with messaging that’s fast, consistent, and data-informed.

Best AI sales assistant for personalized video outreach

Tavus

Tavus brings scalable video personalization to outbound sales — without the manual lift. Reps record one base video, and Tavus uses AI to dynamically personalize details like name, company, or use case. It’s a smart way to deliver 1:1-feeling outreach at SDR speed — especially useful in ABM motions, high-ticket prospecting, or late-funnel re-engagement.

As a personalization layer that helps break through saturated inboxes, Tavus gives teams a repeatable edge where it counts: response and reply rates.

Key features

• AI video cloning: Record once, generate thousands of hyper-personalized videos with text-to-speech overlays.
• Workflow + CRM integrations: Embed videos directly into Outreach, HubSpot, and other outbound systems.
• Auto-generated landing pages: Each video lives on a dynamic, branded page with custom CTAs.

Pricing

‍

Note: Tavus offers a flexible pay-as-you-go model—you’re only billed for the minutes you use, making it easy to scale usage without committing to fixed monthly limits.

Where Tavus shines

• Personalized video at scale: Delivers truly individualized video outreach without multiplying workload — ideal for ABM and strategic outbound.
• Stack-friendly integration: Works inside sales engagement tools and CRMs — no copy/paste or channel breakage.
• One-to-many personalization with control: Update variables like tone, script, and CTA per segment — not just per video.

Where Tavus falls short

• Not a full sales assistant: No routing, no lead scoring, no follow-up logic — video only.
• Basic analytics: Tracks views and clicks, but lacks deeper funnel or revenue attribution data.
• Voice personalization may vary: AI-generated speech can sound robotic depending on tone, script, or pacing.

Customer reviews

“Tavus is a game-changer for creating personalized videos. Easy to use and delivers fantastic results - highly recommend!” - Kunal Nischal, verified Product Hunt reviewer

Who Tavus is best for

• ABM and high-ticket sales teams: Needing to stand out in crowded inboxes with personalized, scalable video engagement.

Best AI sales assistant for conversation intelligence

Gong

‍

Gong captures your sales conversations and turns them into deal, coaching, and pipeline intelligence — all in real time.

It goes beyond transcription by analyzing talk tracks, surfacing objection patterns, and flagging risk signals that impact close rates. For enablement and revenue leaders, Gong offers a clear view into what’s actually being said — and how it’s driving outcomes.

Pricing
Gong offers custom pricing based on team size and user count, with per-seat licenses plus a platform fee. There’s no public pricing or free trial — you’ll need to request a demo to get a tailored quote.

Best AI sales assistant for revenue forecasting

Clari

‍

Clari gives GTM and revenue teams real-time visibility into pipeline health, forecast accuracy, and deal movement.
It pulls from CRM, email, call data, and rep activity to model risk, track trends, and generate AI-powered forecasts you can actually act on. For RevOps and finance teams managing forecast accountability across multiple segments or teams, Clari becomes a single source of truth.

Pricing
Clari uses a custom, usage-based pricing model tailored to your sales motion and team size. There’s no published pricing or free trial — you’ll need to book a demo to get a detailed quote.

Best AI sales assistant for multichannel engagement

Outplay

‍

Outplay helps outbound teams run multichannel cadences from a single dashboard — with AI guiding timing, content, and consistency.
Reps can engage prospects across email, phone, LinkedIn, and SMS, while AI assists with optimizing sequences based on past performance. It’s a strong fit for SDR teams focused on scale, speed, and message discipline.

Pricing
Outplay starts at $49/user/month (Starter). Growth ($99/user/month) adds advanced analytics, and Enterprise ($159/user/month) includes team-level controls. A dedicated AI SDR plan is also available, starting at $119/user/month with parallel dialing, AI agents, and sequence automation.

Best AI sales assistant for mobile productivity

Veloxy

‍

Veloxy is a mobile-first sales assistant built for field reps and territory managers who need to stay productive on the move.
It offers voice-activated CRM updates, smart follow-up suggestions, and AI-powered reminders — all designed to reduce admin time and help reps stay focused while in transit or between meetings.

If your sales motion relies on in-person visits, phone-heavy workflows, or reps who live in their cars, Veloxy keeps your CRM updated and your team compliant without a laptop.

Pricing
Veloxy starts at $65/user/month. Company plans begin at $899/month and include team onboarding, advanced automation features, and mapping tools. A 14-day free trial is available for individual users.

Best for real-time email coaching

Lavender

Lavender is an AI email coach that lives inside your inbox — helping reps write better cold emails in real time.
It scores tone, clarity, personalization, and structure as you type, offering instant suggestions based on what’s most likely to earn replies. Whether you're using Gmail, Outlook, Outreach, or Salesloft, Lavender turns every rep into a more effective writer, without switching tabs or tools.

It’s especially useful for onboarding new SDRs, scaling quality across teams, and identifying what’s working through performance analytics.

Pricing
Lavender offers a free plan to start. Paid tiers begin at $29/user/month for advanced coaching and analytics, with a Team plan at $99/user/month that adds collaboration tools and rep-level performance tracking.

‍

Best for AI-powered proposals and sales collateral

Qwilr

Qwilr turns static sales decks and PDFs into interactive, trackable proposal pages that actually help deals move forward.
Reps can create polished proposals with embedded video, dynamic pricing, ROI calculators, and e-signature — all without needing design or dev help. Every proposal becomes a living asset you can monitor, update, and personalize based on buyer behavior.

It’s a strong fit for mid-to-late funnel acceleration, helping teams close deals faster while giving managers insight into how prospects engage with content.

Pricing
Qwilr’s Business plan starts at $39/user/month and includes smart templates, analytics, and CRM integrations. The Enterprise plan begins at $59/user/month (billed annually, 10-seat minimum), adding custom branding, security controls, and advanced permissions.

How to choose AI sales software

Not every AI sales tool solves the same problem, or belongs in the same part of your funnel. Choosing the right one means mapping each tool to your team’s motion, stack, and maturity level.

Here are five must-have considerations to evaluate before you buy:

#1: Funnel stage fit

Start by asking: Where does this tool activate?
Some tools support top-of-funnel prospecting (like Regie or Tavus), while others focus on post-call coaching (Fireflies, Gong). If you're managing inbound at scale, you’ll want a platform that can handle qualification, enrichment, routing, and scheduling — without stitching together multiple tools.

Default combines all four in a single, RevOps-ready system.

#2: Integration depth

AI is only valuable if it connects. Prioritize tools with native integrations across your CRM, sales engagement platform, meeting tools, and internal workflows.

Default integrates with Salesforce, Segment, Zoom, Slack, and more, pushing enriched data and meetings where your team already works.

#3: Workflow ownership

If your team needs dev support to update logic or troubleshoot handoffs, agility goes out the window. Prioritize tools that RevOps or sales ops can manage directly — ideally through a no-code or low-code builder.

Default’s drag-and-drop builder gives ops teams full autonomy over logic and automation — no tickets required.

#4: Lead qualification logic

Beyond form fills, you need logic that scores, segments, and routes leads dynamically, based on firmographics, behavior, source, and data confidence.

Default lets you define branching qualification logic visually, using real-time enrichment and custom scoring.

#5: Speed-to-lead execution

SLAs matter. Whether it’s a 5-minute rule or a meeting booked within 30 seconds, response speed impacts close rates. AI should help you hit those benchmarks, not add steps.

Default embeds scheduling directly into qualification flows, eliminating manual follow-ups and rep bottlenecks.

Fix lead wastage with Default’s predictive AI sales engine

AI sales tools aren’t interchangeable — each one solves a different problem at a different stage of the funnel.

Some help outbound teams personalize at scale. Others focus on conversation intelligence or revenue forecasting. The key is choosing tools that fit your motion, not just the latest trend.

If your priority is clean, fast, and scalable inbound — Default was built for that.

It gives RevOps full control over lead flow, combining enrichment, routing, and scheduling in one streamlined platform. No rep lag. No spreadsheet workarounds. Just a reliable path from form fill to qualified meeting.

Launch your interactive Default tour and start turning inbound volume into real pipeline velocity.

‍