Waterfall enrichment
Run Clearbit, Apollo, People Data Labs, and Wiza in order, with no provider keys.
Comparison
Default vs ZoomInfo
Default enriches form fills from 4 providers, sends each lead to the right rep, and books the meeting.
See how the 2 tools compare
Default
ZoomInfo
Best for
- Inbound leads need enrichment, routing, and booking.
- You'd rather pay for credits than a data contract.
- ZoomInfo keeps outbound and Default takes inbound.
- Outbound needs direct dials across a large database.
- You want intent data and ABM ads from 1 vendor.
- AI agents need licensed B2B data through an API.
Built for
The inbound path from form to meeting
A B2B contact database for outbound
Data
Clearbit, Apollo, People Data Labs, and Wiza, with no provider keys
ZoomInfo's database, plus Waterfall Enrichment since February 2026
When enrichment runs
When the visitor leaves the email field, before they submit
FormComplete on Marketing plans, plus CRM enrichment jobs
Visitor identification
Clearbit Reveal for companies, Vector for people
WebSights, at the company level
Matching and routing
Match Record, queues, and Rules of Engagement
Operations, from the RingLead acquisition
Scheduling
Calendar on the form, booking links, round robin meetings
Inside ZoomInfo Chat only
CRMs
Salesforce, HubSpot, or both
Salesforce and HubSpot
ZoomInfo prices by quote
ZoomInfo doesn't publish prices, so this uses our estimate for a small team. Booking on the form needs another tool.
Default
ZoomInfo
Enrichment data
4-provider waterfall, 24,000 creditsIncluded
ZoomInfoAbout $15,000
Per year for 10 reps
Growth plan and 10 seats$20,400
1 contractAbout $15,000
Phantom costs
Enrichment before submit
As the visitor leaves the email fieldIncluded
FormComplete on Marketing plans
Scheduling on the form
Calendar on the form and booking linksIncluded
Inside ZoomInfo Chat only
Combine providers in 1 waterfall
The primary waterfall runs when the visitor leaves the email field, so routing already has company size and region at submit.
Waterfall settings
Set the provider order and the fields each waterfall fills.
Turn enriched data into routing
Match Record finds the account and its owner, Rules of Engagement or a queue picks the rep, and the lead books on that rep's calendar.
Lead to account matching
Find each lead's account and owner by email domain, with tiebreakers.
Rules of Engagement
Send each lead to the right owner or queue on CRM and enrichment data.
Calendar on the form
Open the routed rep's calendar on the same page as the form.
Keep records and tools in sync
Each workflow writes enriched fields back to Salesforce or HubSpot and logs the routing result for every lead.
Enrichment in workflows
Add an Enrich Data step anywhere in a workflow.
Write results to the CRM
Create and update Salesforce and HubSpot records from the workflow.
What our customers say
The world’s best revenue leaders are building their orgs on Default
Default has been a really core pillar in our go-to-market tech stack - we have one tool to do it all.”
Mack CarusoDirector of Revenue Operations, Bland AIIt’s night and day compared to before. Thanks to Default, our revenue system just works, and the team trusts it.”
Korey BeaverMarketing Operations, People Data LabsBecause we moved to Default, we were able to bring more structure to how we think about go-to-market.”
Sarah MaddenHead of Revenue Operations, FERMÀTThe jump in open pipeline was so large that our team thought the number was fake. But it was real and it started right after we launched Default.”
Nick LaffertyGrowth Marketing, ProfoundThe experience has been awesome because when we want to change routing or assignment, we just can do it all through Default super easily.”
Austin HugesCEO, UnifyMy favorite part about Default is having everything in one place. It makes building better routing easier and is 10x more intuitive.”
Liza DukhovaRevOps Manager, Rootly
FAQ
Questions about Default vs ZoomInfo
Default runs the inbound path: it enriches each form fill from 4 providers, matches it to the account, routes it, and books the meeting. ZoomInfo is a B2B contact database built for outbound, with its own enrichment and data tools.
Default's Growth plan is $15,000 a year plus $45 a month for each Routing + Scheduling seat, with 24,000 enrichment credits included. ZoomInfo doesn't publish prices and quotes on licenses and credit usage.
For inbound enrichment, yes: Default's waterfall fills form leads before submit with no data contract. Teams that prospect outbound with ZoomInfo's direct dials usually keep it for that and move form enrichment to Default.
Yes. If ZoomInfo already writes fields to Salesforce or HubSpot, Default's routing rules can read them.
The marketing engine behind the best teams
One platform to manage workflows, enrich records, route leads, and schedule meetings.