Lead to account matching
Find each lead's account and owner by email domain, with tiebreakers.
Comparison
Default vs Traction Complete
Default matches each lead to its account, routes it by your rules, and books the meeting in either CRM.
See how the 2 tools compare
Default
Traction Complete
Best for
- You route inbound leads and book meetings.
- You run HubSpot, or both CRMs.
- People outside your Salesforce admins change routing.
- Duplicate cleanup inside Salesforce is the main job.
- You route cases and custom objects.
- You want everything to run inside Salesforce.
Where it runs
The Default app, connected to Salesforce and HubSpot
Inside Salesforce
Lead to account matching
Match Record with tiebreakers
Yes
Routed objects
Salesforce leads, contacts, accounts, and opportunities, plus HubSpot contacts, companies, and deals
Any Salesforce object
Duplicates
Prevents duplicates with Match Record, without merging
Complete Clean
Scheduling
Calendar on the form, booking links, round robin meetings
Complete Schedule
Forms
Captures HTML, HubSpot, and Marketo forms, and Pardot through the SDK
HubSpot, Web-to-Lead, and Pardot as inputs
Enrichment
4 providers
ZoomInfo fill, and a waterfall in Complete AI
Visitor identification
Clearbit Reveal for companies, Vector for people
None
Traction Complete prices by quote
Traction Complete publishes no prices and sells its Salesforce apps through demos. HubSpot routing and visitor identification need other tools.
Default
Traction Complete
Matching and routing in Salesforce
Queues, rules, and account matchingIncluded
Traction CompleteNot public
Per year for 10 reps
Growth plan and 10 seats$20,400
1 contractNot public
Phantom costs
Routing in HubSpot
HubSpot contacts, companies, dealsIncluded
Needs another tool
Website intent signals
Clearbit Reveal and VectorIncluded
Needs another tool
Match accounts and keep existing owners
Match Record finds the account by email domain, keeps the existing owner, and sends unowned leads through Rules of Engagement.
Rules of Engagement
Send each lead to the right owner or queue on CRM and enrichment data.
Salesforce routing
Route Salesforce leads, contacts, accounts, and opportunities.
Route across CRM objects and tools
One workflow covers leads, contacts, accounts, and opportunities, with every routing result in one place.
Workflow nodes
Match, update, and convert records across objects in 1 workflow.
HubSpot routing
Route HubSpot contacts, companies, and deals.
Routing logs
See why each lead went to the rep who got it.
Book the meeting after account routing
The routed rep's calendar opens on the form, and every booking page carries your brand.
Calendar on the form
Open the routed rep's calendar on the same page as the form.
Booked and Not booked branches
Run different steps for leads who book and leads who don't.
What our customers say
The world’s best revenue leaders are building their orgs on Default
Default has been a really core pillar in our go-to-market tech stack - we have one tool to do it all.”
Mack CarusoDirector of Revenue Operations, Bland AIIt’s night and day compared to before. Thanks to Default, our revenue system just works, and the team trusts it.”
Korey BeaverMarketing Operations, People Data LabsBecause we moved to Default, we were able to bring more structure to how we think about go-to-market.”
Sarah MaddenHead of Revenue Operations, FERMÀTThe jump in open pipeline was so large that our team thought the number was fake. But it was real and it started right after we launched Default.”
Nick LaffertyGrowth Marketing, ProfoundThe experience has been awesome because when we want to change routing or assignment, we just can do it all through Default super easily.”
Austin HugesCEO, UnifyMy favorite part about Default is having everything in one place. It makes building better routing easier and is 10x more intuitive.”
Liza DukhovaRevOps Manager, Rootly
FAQ
Questions about Default vs Traction Complete
Default matches, routes, and books leads in Salesforce or HubSpot from its own app, with Clearbit Reveal and Vector for visitor identification. Traction Complete runs inside Salesforce and sells separate apps for leads, hierarchies, duplicates, and scheduling.
Default's Growth plan is $15,000 a year plus $45 a month for each Routing + Scheduling seat. Traction Complete publishes no prices and sells its Salesforce apps through demos.
Yes, for lead routing and booking: Complete Leads rules rebuild as Rules of Engagement and queues in Default. Teams whose main job is duplicate cleanup inside Salesforce often keep Traction Complete for that.
Yes. Default routes in Salesforce, HubSpot, or both, while Traction Complete runs inside Salesforce and takes HubSpot forms only as inputs.
The marketing engine behind the best teams
One platform to manage workflows, enrich records, route leads, and schedule meetings.