Reveal
Identify the companies on your site in real time.
Comparison
Default vs RB2B
Default names the companies and people on your site, matches them to the account owner, and starts the follow-up.
See how the 2 tools compare
Default
RB2B
Best for
- Identified visitors need routing and follow-up.
- You want company and person identification in 1 pixel.
- You run Salesforce or HubSpot.
- You want visitor names in Slack on a monthly plan.
- US-only identification is enough.
- You enrich and sequence in other tools.
Person-level identification
Through Vector
US only, 15 to 20% of visitors on Starter and Pro, per RB2B
Company-level identification
Clearbit Reveal or Demandbase, in real time
Through Demandbase
What happens next
A workflow that matches the account, alerts the owner, routes, or adds to a sequence
A Slack alert, or a push to your CRM and other tools
Forms and booking
Captures forms and books on the form
None
RB2B costs less and covers less
RB2B Pro names US visitors and pushes them to Slack or your CRM. Routing, enrichment, and booking need other tools.
Default
RB2B
Visitor identification
Clearbit Reveal and Vector, in creditsIncluded
RB2B Pro$1,788
Per year for 10 reps
Growth plan and 10 seats$20,400
1 contract$1,788
Phantom costs
Lead to account matching and routing
Queues, rules, and account matchingIncluded
Needs another tool
Enrichment of form fills
4-provider waterfall, 24,000 creditsIncluded
Needs another tool
Scheduling on the form
Calendar on the form and booking linksIncluded
Needs another tool
Put website activity in account context
A Website Intent Signal trigger names the visiting company and the pages it viewed, then routes it to the account owner.
Website Intent Signal trigger
Start a workflow when a known account visits the pages you pick.
Enrich identified visitors before acting
Each identified visitor runs through the same enrichment waterfall as your form fills.
Waterfall enrichment
Run Clearbit, Apollo, People Data Labs, and Wiza in order, with no provider keys.
Enrichment in workflows
Add an Enrich Data step anywhere in a workflow.
Turn an alert into an owned follow-up
Visits from owned accounts alert the owner in Slack, and unowned accounts go to the next rep in a round robin.
Account matching
Match visits and leads to their account and its owner.
Visitors into sequences
Add identified visitors to their owner's sequence.
Sequence steps
Add leads to a sequence in your sales engagement tool from the workflow.
What our customers say
The world’s best revenue leaders are building their orgs on Default
Default has been a really core pillar in our go-to-market tech stack - we have one tool to do it all.”
Mack CarusoDirector of Revenue Operations, Bland AIIt’s night and day compared to before. Thanks to Default, our revenue system just works, and the team trusts it.”
Korey BeaverMarketing Operations, People Data LabsBecause we moved to Default, we were able to bring more structure to how we think about go-to-market.”
Sarah MaddenHead of Revenue Operations, FERMÀTThe jump in open pipeline was so large that our team thought the number was fake. But it was real and it started right after we launched Default.”
Nick LaffertyGrowth Marketing, ProfoundThe experience has been awesome because when we want to change routing or assignment, we just can do it all through Default super easily.”
Austin HugesCEO, UnifyMy favorite part about Default is having everything in one place. It makes building better routing easier and is 10x more intuitive.”
Liza DukhovaRevOps Manager, Rootly
FAQ
Questions about Default vs RB2B
Default identifies companies through Clearbit Reveal and people through Vector, then a workflow matches the account, alerts the owner, routes the visit, or adds it to a sequence. RB2B names US visitors and sends them to Slack or your CRM.
Default's Growth plan is $15,000 a year plus $45 a month for each Routing + Scheduling seat, and each identified visitor uses 3 credits. RB2B has a free company-level plan, Starter at $79 a month, Pro from $149, and Pro+ from $199.
Yes, when identified visitors need routing and follow-up in the same workflows as your forms. Teams that only want US visitor names in Slack on a monthly plan often stay on RB2B.
Yes. Default captures your forms and opens the routed rep's calendar on the form, while RB2B identifies the visitor and pushes the alert.
The marketing engine behind the best teams
One platform to manage workflows, enrich records, route leads, and schedule meetings.