Waterfall enrichment
Run Clearbit, Apollo, People Data Labs, and Wiza in order, with no provider keys.
Comparison
Default vs Clay
Default enriches form fills as the lead types, then routes and books them with no table to maintain.
See how the 2 tools compare
Default
Clay
Best for
- The job is inbound, from form fill to booked meeting.
- Nobody wants to maintain tables and webhooks.
- You want enrichment in credits, with no provider keys.
- You build outbound lists and account research.
- A GTM engineer owns your data workflows.
- You want AI research agents and many providers.
Built for
The inbound path from form to meeting
Custom data workflows and outbound
Enrichment
Providers managed by Default, with no keys
A waterfall you build from Clay's providers
When it runs
When the visitor leaves the email field
On table rows, with webhooks on the Growth plan
Visitor identification
Clearbit Reveal for companies, Vector for people
Account level, delayed up to 30 minutes
Lead to account matching
Match Record with tiebreakers
Built by hand
Routing
Queues, policies, Rules of Engagement, routing logs
A weighted round robin action
Scheduling
Calendar on the form, booking links
None
CRM sync
Salesforce and HubSpot on every plan
Growth plan and up
Who runs it
Marketing or revenue operations, in a visual builder
Usually a GTM engineer
Clay costs less and covers less
Clay Growth covers enrichment and CRM sync. Matching and booking on the form need other tools or work by hand.
Default
Clay
Enrichment and CRM sync
4-provider waterfall, 24,000 creditsIncluded
Clay Growth$5,352
Per year for 10 reps
Growth plan and 10 seats$20,400
1 contract$5,352
Phantom costs
Lead to account matching
Match Record with tiebreakersIncluded
Built by hand
Routing
Queues and Rules of EngagementIncluded
A round robin action only
Scheduling on the form
Calendar on the form and booking linksIncluded
Needs another tool
Enrich inbound leads as they arrive
The primary waterfall runs when the visitor leaves the email field, and the workflow reuses the result at no extra cost.
Waterfall settings
Set the provider order and the fields each waterfall fills.
Connect enrichment to routing
Match Record finds the account owner, and a queue or Rules of Engagement picks the rep when there is no owner.
Lead to account matching
Find each lead's account and owner by email domain, with tiebreakers.
Round robin queues
Group reps into queues and let each queue's policy pick the rep.
Rules of Engagement
Send each lead to the right owner or queue on CRM and enrichment data.
Keep the workflow running after handoff
Booked meetings update the CRM, and leads who don't book get a follow-up sequence and a Slack alert to the owner.
Booked and Not booked branches
Run different steps for leads who book and leads who don't.
Follow up on unbooked leads
Alert the rep in Slack or add the lead to a sequence when no one books.
Workflow triggers
Start a workflow from a form, a CRM change, a webhook, or a site visit.
What our customers say
The world’s best revenue leaders are building their orgs on Default
Default has been a really core pillar in our go-to-market tech stack - we have one tool to do it all.”
Mack CarusoDirector of Revenue Operations, Bland AIIt’s night and day compared to before. Thanks to Default, our revenue system just works, and the team trusts it.”
Korey BeaverMarketing Operations, People Data LabsBecause we moved to Default, we were able to bring more structure to how we think about go-to-market.”
Sarah MaddenHead of Revenue Operations, FERMÀTThe jump in open pipeline was so large that our team thought the number was fake. But it was real and it started right after we launched Default.”
Nick LaffertyGrowth Marketing, ProfoundThe experience has been awesome because when we want to change routing or assignment, we just can do it all through Default super easily.”
Austin HugesCEO, UnifyMy favorite part about Default is having everything in one place. It makes building better routing easier and is 10x more intuitive.”
Liza DukhovaRevOps Manager, Rootly
FAQ
Questions about Default vs Clay
Default runs inbound from form fill to booked meeting: it enriches as the visitor types, matches the account, routes, and books. Clay is a data enrichment and workflow tool built on tables, strongest for outbound lists and research.
Default's Growth plan is $15,000 a year plus $45 a month for each Routing + Scheduling seat, with enrichment, routing, and scheduling included. Clay Launch is $167 a month and Growth $446 a month on annual billing, and routing and booking need other tools.
For inbound leads, yes, with no tables or webhooks to maintain. Teams that build outbound lists and account research in Clay usually keep it and connect it to Default by webhook.
Yes. Clay can post records to Default's Incoming Webhook trigger, and Default's Send to Webhook node sends them back.
The marketing engine behind the best teams
One platform to manage workflows, enrich records, route leads, and schedule meetings.