Reveal
Identify the companies on your site in real time.
Comparison
Default vs 6sense
Default names the companies and people on your site, alerts the account owner, and books form fills with that rep.
See how the 2 tools compare
Default
6sense
Best for
- You want site visits and form fills acted on.
- You need routing and booking next to intent data.
- You run Salesforce or HubSpot.
- You need third-party intent and buying stages.
- You run ABM display ads.
- You're on Microsoft Dynamics.
Built for
The inbound path from visit or form to meeting
Account intent and ABM
Intent data
First-party website visits
Third-party intent and predictive buying stages
Visitor identification
Clearbit Reveal for companies, Vector for people
Account level from IP
Forms
Captures your forms and enriches as the email is typed
Smart Form Fill shortens HubSpot, Marketo, Pardot, and Eloqua forms
Scoring
Rules or an AI Prompt in a workflow, written to a CRM field
Predictive scores and 6QA
Routing
Queues, Rules of Engagement, lead to account matching
No routing product
Scheduling
Calendar on the form, booking links
None
CRMs
Salesforce, HubSpot
Salesforce, HubSpot, Microsoft Dynamics
6sense prices by quote
6sense sells its paid plans by quote. Routing and booking need other tools, since 6sense doesn't sell them.
Default
6sense
Acting on website visits
Clearbit Reveal, Vector, intent workflowsIncluded
6senseNot public
Per year for 10 reps
Growth plan and 10 seats$20,400
1 contractNot public
Phantom costs
Routing and lead to account matching
Queues, rules, and account matchingIncluded
No routing product
Scheduling on the form
Calendar on the form and booking linksIncluded
Needs another tool
Turn account activity into a handoff
A Website Intent Signal trigger names the company on your site and routes the visit to its account owner.
Website Intent Signal trigger
Start a workflow when a known account visits the pages you pick.
Slack alerts
Alert the account owner in Slack with what the visitor viewed.
Qualify with firmographic and CRM data
Workflows check industry, company size, and account status before routing, using enrichment and your CRM.
Account matching
Match visits and leads to their account and its owner.
Rules of Engagement
Send each lead to the right owner or queue on CRM and enrichment data.
Carry qualification into scheduling
Booked meetings update the CRM, and leads who don't book get a follow-up sequence and a Slack alert to the owner.
Calendar on the form
Open the routed rep's calendar on the same page as the form.
Visitors into sequences
Add identified visitors to their owner's sequence.
What our customers say
The world’s best revenue leaders are building their orgs on Default
Default has been a really core pillar in our go-to-market tech stack - we have one tool to do it all.”
Mack CarusoDirector of Revenue Operations, Bland AIIt’s night and day compared to before. Thanks to Default, our revenue system just works, and the team trusts it.”
Korey BeaverMarketing Operations, People Data LabsBecause we moved to Default, we were able to bring more structure to how we think about go-to-market.”
Sarah MaddenHead of Revenue Operations, FERMÀTThe jump in open pipeline was so large that our team thought the number was fake. But it was real and it started right after we launched Default.”
Nick LaffertyGrowth Marketing, ProfoundThe experience has been awesome because when we want to change routing or assignment, we just can do it all through Default super easily.”
Austin HugesCEO, UnifyMy favorite part about Default is having everything in one place. It makes building better routing easier and is 10x more intuitive.”
Liza DukhovaRevOps Manager, Rootly
FAQ
Questions about Default vs 6sense
Default acts on visits and form fills: it identifies the company and person, alerts the account owner, routes the lead, and books the meeting. 6sense is an account intent and ABM platform with third-party intent and predictive buying stages, and no routing product.
Default's Growth plan is $15,000 a year plus $45 a month for each Routing + Scheduling seat, with visitor identification billed in plan credits. 6sense sells its paid plans by quote.
For acting on first-party visits and form fills, yes. Teams that rely on third-party intent and ABM ads usually keep 6sense and let Default route on its account fields in the CRM.
Default works from first-party signals: visits to your site through Clearbit Reveal and Vector, form fills, and your CRM. 6sense adds third-party intent and predictive buying stages.
The marketing engine behind the best teams
One platform to manage workflows, enrich records, route leads, and schedule meetings.