With Default, you can now identify previously anonymous visitors, build custom enrichment waterfalls, load bookable calendar slots up to 10x faster, test different conversion paths, and route every meeting with greater precision.
A quick look at what's new
- Platform: Default MCP lets you investigate workflow runs, routing activity, and assignment decisions from your AI tools.
- Enrichment: Identify previously anonymous visitors and build custom waterfalls using the providers and priorities that work for your team.
- Scheduling: Load bookable times up to 10x faster, test new scheduler experiences, and personalize notifications for guests and hosts.
- Routing: Create reusable distribution policies and route meetings based on availability, assignment recency, and upcoming time off.
- Governance: Audit configuration changes and understand exactly why every assignment was made.
Now, let's take a closer look at all seven updates.
Platform
1. Introducing Default MCP
Default MCP gives AI tools secure access to workflow runs, routing activity, and assignment explanations while respecting your existing permissions. These read-only investigation tools make it possible to ask why a lead followed a particular path without manually opening dozens of records.
Ask questions like:
- "Why was this meeting assigned to this rep?"
- "Why did this lead take this workflow path?"
- "Who else was considered for the assignment?"
- "What changed in this routing policy?"
Enrichment
2. Turn anonymous visitors into signals
Not every prospect will submit a demo request. That is why Default now comes with personal- and company-level deanonymization providers built into our workflow engine. This lets you:
- Use Vector to identify people behind website visits, route them to the account owner, or send automated outreach through one of our sequencing integrations.
- Use Clearbit Reveal, Demandbase, and Vector to identify companies behind website visits and trigger CRM updates, enrichment or sequencing that converts demand into pipeline.
3. Configure custom waterfalls
Build a use-case-specific enrichment waterfall. Default can run those sources in parallel and prefer higher-priority values when results overlap, for example:
- Prioritize phone numbers from Wiza over data from Apollo
- Prioritize company size from your CRM over generic providers like Clearbit
Scheduling
4. Up to 4x faster scheduler
Default now begins loading availability as soon as the scheduler opens and prepares future date ranges in the background. Prospects reach a bookable time up to 10x faster than before, resulting in fewer dropped meetings.
Conversion optimization & experiments
Default now offers new scheduler layouts optimized for conversion. Some customers report that the compact layout delivers up to 30% higher conversion rates.
With the new A/B testing feature, you can experiment with multiple scheduler layouts in one workflow. Split traffic across two or more branches using fixed percentages, with a stable assignment key that keeps the same lead in the same variant. You can test qualification paths, queues, schedulers, or routing approaches without duplicating the entire workflow.
5. Send the right message to hosts and attendees
Create separate notification and reminder templates for the guest booking the meeting and the teammate hosting it. Attendees receive clear next steps, while hosts get the internal and external context they need to prepare and follow up.
Add SMS to high-priority reminders
Assign an SMS-enabled guest reminder template to an event, and Default can send it when the attendee provides a phone number. This adds a timely touchpoint in a channel prospects are likely to notice and helps prevent avoidable no-shows.
Send scheduling emails from your own domain
Verify an email-sending domain and use an on-brand From address for meeting notifications and reminders. Your scheduling communication stays consistent with the rest of the customer journey instead of arriving from a system address.
Routing
6. Define reusable distribution policies
Policies bundle distribution rules, tie-breakers, weights, reset schedules, availability controls, and credit behavior into one versioned configuration. Multiple queues can share a policy, so teams can update routing logic once and apply it consistently across the motion.
Route meetings by real availability
Availability-based distribution compares eligible reps by the open time on their calendars and favors the person with the most availability. Choose a planning window of one to seven days around the selected slot to control how much of each rep's availability is considered.
Route meetings by recency
Recency-based distribution prioritizes the rep who has gone the longest without an assignment. It balances inbound volume over time while still giving operators control through weights, tie-breakers, and reset schedules.
Plan around upcoming time off
Exclude reps with upcoming out-of-office events inside a window you control. Leads avoid landing with an owner who is about to become unavailable, keeping response times fast and follow-up consistent.
Governance
7. Make every routing decision explainable
Audit routing changes in one global activity log
The global activity log records changes to queues, policies, members, configuration, credits, and reset schedules, with filters for who changed what and when. Operations teams get one timeline for troubleshooting and governance, all via Default MCP.
Understand every assignment
Assignment logs show who was selected, which policy version ran, who else was considered, and why a rep was excluded. When ownership looks unexpected, your team can explain the decision without reconstructing the workflow by hand. This is available via the Default MCP as well.
Summary
These seven updates all move Default in the same direction: toward an inbound engine that is faster for prospects, more flexible for operators, and easier for everyone to understand.
You can now uncover intent that used to be invisible, build enrichment around your exact use case, experiment with the paths that drive conversion, and route every meeting with greater precision.
We have plenty more on the way. For now, dig into the updates above and start with the part of your inbound funnel where a little less friction could make the biggest difference.
